Director – Education Engagement Marketing

Adobe

Strategic Marketing Director for Adobe leading faculty engagement through digital demand generation and high-touch events. Focused on driving usage of Adobe tools with students in the education sector.

Posted 5/22/2026full-timeSan Francisco • California, New York, Texas, Washington • 🇺🇸 United StatesLead💰 $170,000 - $320,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital marketingdemand generationAI solutionssuccess metricsproduct adoptionengagement growthlead scoringcontent developmentSaaSsubscription models

Soft Skills

collaborationinfluence without authoritystorytellingteam leadershipcross-functional communicationstrategic thinkingperformance optimizationcustomer engagementeducation developmentcontent amplification

Tools & Technologies

Adobe toolsanalytics toolsmarketing automationcontent management systemscase studiesplaybookstutorialscampaign managementcustomer success platformsdigital channels

Industry Keywords

full-funnel marketing strategycustomer accountsreal-world valuehigh-performing teamsmarketing programsaccount growthretention goalsengagement depthfeature adoptioncustomer examples

About the role

Key responsibilities & impact

Define a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe tools
Partner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performance
Deploy AI solutions to improve efficiencies within the team and expand digital marketing and intent signals from customer accounts
Align with Sales and Customer Success to ensure marketing programs support account growth and retention goals
Lead the development of education-specific use cases that demonstrate real-world value of Adobe tools
Direct a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns)

Requirements

What you’ll need

Over 10 years in marketing, with extensive experience in digital marketing or demand generation
Proven track record of driving product adoption, engagement, or usage growth—ideally in SaaS or subscription models
Experience leading and developing high-performing teams
Outstanding collaborator across multiple functions with the capability to influence without formal authority
Strong storytelling skills—able to translate complex products into clear, compelling value propositions
Experience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoring

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities
Bonuses