Technical Program Manager – Demo Strategy, Martech

Adobe

Senior Demo Strategist at Adobe managing demo strategy across Adobe Journey Optimizer and other platforms. Ensuring global teams have compelling demo capabilities aligned with go-to-market motions.

Posted 7/6/2026full-timeLehi • California, Illinois, New York, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $111,700 - $215,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing demo strategies across Adobe Journey Optimizer and related platforms, with a strong focus on B2C and B2B digital marketing. Proven ability to manage complex, cross-functional programs and effectively communicate with senior leaders and global audiences.

Highest-signal resume keywords

Demo Strategy DevelopmentB2C And B2B Digital MarketingCross-Functional Program ManagementTechnical Fluency In Martech EcosystemPMP Or PgMP Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demo Asset DevelopmentDelta AnalysisMetrics ReportingIntegration PointsPlatform Workflows

Soft Skills

Excellent CommunicationPresentation Skills

Tools & Technologies

Adobe Journey OptimizerCampaignTargetMarketoDemo System NextWalnutConsensus

Certifications & Qualifications

PMPPgMP

Industry Keywords

Go-To-Market StrategySolutions ConsultingPre-SalesMartech EcosystemDemo Strategy Framework

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Own CJM demo strategy across Adobe Journey Optimizer (B2C & B2B), Campaign, Target, Marketo, Dynamic Chat, and Agentic Apps
Ensure global field and partner teams have compelling, current demo capabilities aligned with Adobe’s go-to-market motions
Work across every stage of the Demo Strategy Framework: Identify › Assess › Fill › Publish › Evangelize
Surface new demo needs with PM, PMM, and Engineering collaborators
Perform delta analysis against existing inventory
Build and ship demo assets that close gaps
Develop demos across three-tier model (video, clickable, live)
Own demo environment strategy and tooling (Demo System Next, Walnut, Consensus)
Partner with internal engineering to translate gaps into live demonstrability
Champion discoverability through Demo Hub and enable global field on new offerings
Own feedback loop to keep strategy sharp
Manage programs across tools, solutions, and industries—drive alignment, mitigate risks, and own metrics reporting on demo effectiveness

Requirements

What you’ll need

5+ years in demo strategy, solutions consulting, pre-sales, or a related GTM role
Direct experience with B2C and B2B digital marketing platforms (Adobe experience preferred)
Technical fluency with platform workflows, schemas, data flow, and integration points in a martech ecosystem
Track record managing complex, cross-functional programs across product, marketing, engineering, and field teams
Excellent communicator—comfortable presenting to senior leaders and global audiences
Strong academic credentials including a bachelor's degree in computer science, engineering, or Information Technology, and an MBA or equivalent experience.
PMP or PgMP certification is preferred.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities