Lifecycle Product Marketing Director

Alteryx

Lifecycle Product Marketing Director leading end-to-end customer journey strategy for Alteryx. Driving adoption, expansion, and renewal strategies across B2B SaaS products.

Posted 5/29/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $170,000 - $210,000 per yearWebsite

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

lifecycle marketingcustomer segmentation modelsmessaging frameworksROI frameworksKPI definitiondata insightscustomer journey mappingonboarding programsadoption programsexpansion marketing

Soft Skills

cross-functional collaborationanalytical mindsetwritten communicationverbal communicationstrategic thinkingcustomer-focusedleadershipadaptabilityproblem-solvingstakeholder engagement

Tools & Technologies

lifecycle toolsB2B SaaS platformscustomer success softwaremarketing automation toolsdata analytics platformscontent management systemsCRM systemsemail marketing toolsproject management softwarecustomer feedback tools

Industry Keywords

customer lifecycle strategycustomer successnet revenue retentioncustomer marketingB2Bcustomer adoptioncustomer engagementcustomer experiencego-to-market strategyexecutive business reviews

About the role

Key responsibilities & impact

Own the Customer Lifecycle Strategy
Partner with Customer Success and Marketing leaders to develop and maintain a comprehensive customer journey
Define and maintain a lifecycle marketing framework
Develop stage-specific messaging and value propositions
Map customer milestones and inflection points to product capabilities
Drive Onboarding and Adoption Programs
Create adoption-focused nurture programs
Develop customer segmentation models that power personalized lifecycle communications
Fuel Expansion and Renewal
Partner with GTM teams to drive Alteryx One platform renewals
Execute expansion marketing motions
Develop customer-facing ROI frameworks
Enable Field and Customer-Facing Teams
Build and maintain a centralized lifecycle content library
Lead with Data and Insights
Establish clear lifecycle KPIs
Drive Cross-Functional Alignment
Represent lifecycle marketing insights and strategy in executive business reviews

Requirements

What you’ll need

8+ years of experience in Product Marketing, Customer Marketing, Lifecycle Marketing, or related roles in B2B SaaS
Demonstrated success owning lifecycle or customer marketing strategy
Deep understanding of customer success motions, net revenue retention (NRR) drivers
Experience building messaging frameworks and content that resonate with technical users and business stakeholders
Proven ability to translate product capabilities and data insights into compelling customer value narratives
Strong cross-functional collaboration skills
Hands-on experience with lifecycle tools and platforms
Analytical mindset with the ability to define KPIs
Excellent written and verbal communication skills
Comfort operating in fast-paced environments

Benefits

Comp & perks

Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
Monthly Connectivity Plus stipend of $150 to support remote work-related expenses
Annual $200 home office reimbursement