Growth Marketing Manager, Email and Lifecycle

Arena

Senior Growth Marketing Manager responsible for email campaigns and lifecycle strategies at Arena Intelligence. Engaging a global user base with data-driven marketing programs.

Posted 7/2/2026full-timeBay Area • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing email and lifecycle marketing strategies that enhance user engagement and retention. Proficient in data analysis, A/B testing, and collaboration with cross-functional teams to optimize lifecycle programs.

Highest-signal resume keywords

Lifecycle MarketingEmail MarketingA/B TestingCopywritingMarketing Automation

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle StrategyUser EngagementSegmentation FrameworksBehavioral Data AnalysisEvent TrackingCampaign Performance AnalysisConversion OptimizationEmail DeliverabilityList HygieneCompliance Standards

Soft Skills

Cross-Functional CollaborationStrategic RecommendationsClear Communication

Tools & Technologies

Customer.ioBrazeHubSpotEmail Automation Platforms

Industry Keywords

Product-Led GrowthDeveloper-Focused MarketingCAN-SPAMGDPR

About the role

Key responsibilities & impact

Own and scale Arena's email and lifecycle strategy across onboarding, activation, retention, and re-engagement
Design and execute multi-channel lifecycle programs (email, in-product messaging, and notifications) that drive meaningful user engagement
Build segmentation and personalization frameworks rooted in behavioral data and user intent
Partner with Product and Engineering to implement lifecycle tooling, event tracking, and automation infrastructure
Develop and run A/B and multivariate tests across subject lines, content, timing, and frequency to continuously improve activation, retention, and conversion
Analyze campaign and funnel performance, identify opportunities, and translate findings into clear strategic recommendations
Write compelling, on-brand copy across all lifecycle touchpoints from developer digests to re-engagement sequences
Work cross-functionally with Product, Data, and Marketing to align lifecycle efforts with product launches and growth initiatives

Requirements

What you’ll need

5+ years of experience in lifecycle, email, or CRM marketing, ideally at a product-led growth or developer-focused company
Proven track record building and optimizing lifecycle programs that drive measurable improvement in activation, retention, and engagement
Strong copywriting skills, able to write clearly and compellingly for both technical and non-technical audiences
Hands-on experience with email and marketing automation platforms (e.g., Customer.io, Braze, HubSpot, or similar)
Data-driven approach: comfortable pulling your own data, running A/B tests, and translating results into actionable recommendations
Experience partnering with Product and Engineering to build and ship lifecycle infrastructure
Working knowledge of email deliverability, list hygiene, and compliance (CAN-SPAM, GDPR)

Benefits

Comp & perks

Comprehensive health and wellness benefits, including medical, dental, vision, and additional support programs.
The opportunity to work on cutting-edge AI with a small, mission-driven team
A culture that values transparency, trust, and community impact