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Caterpillar Inc.

Product & Services Solutions Manager

Caterpillar Inc.

Marketing Manager at Caterpillar Inc. overseeing research, market plans, and brand strategies for specific product groups across the country.

Posted 5/26/2026full-timeChennai • 🇮🇳 IndiaMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
market researchbrand positioningstrategic planningvendor managementcustomer solutionscreative thinkinginnovation
Soft Skills
effective communicationfeedbackcoachingrelationship managementstrategic thinkinginfluencing tactics
Industry Keywords
marketing functionsmarket segmentsbusiness developmentglobal business perspectivesoperational issues

About the role

Key responsibilities & impact
  • Manage a marketing function for specific market segment or product group
  • Oversee research of multiple requests from business development leaders across the country
  • Develop and implement market research plans for key products and services
  • Collaborate on brand positioning, databases, and direct response
  • Develop strategic plans for expansion of existing brands and new products or services
  • Present marketing plans and strategic direction for region to senior management

Requirements

What you’ll need
  • Extensive Experience in marketing functions for specific market segments or product groups
  • Knowledge of customer focus and ability to create customized customer solutions
  • Working knowledge of global business perspectives and operational issues in different countries
  • Extensive experience in promoting creative thinking and innovation
  • Effective communication skills with the ability to provide feedback and coaching
  • Working knowledge of influencing tactics and strategies
  • Extensive experience in relationship management and conducting periodic reviews
  • Working knowledge of strategic thinking and planning in organizational contexts
  • Extensive experience in vendor/supplier management processes

Benefits

Comp & perks
  • Relocation is available for this position