Marketing Manager

Caterpillar Inc.

Marketing Manager leading paid media plans and eCommerce marketing strategies at Caterpillar. Collaborating with global partners to drive customer acquisition and business results.

Posted 7/9/2026full-timeChicago • Colorado, Illinois, North Carolina, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $159,120 - $238,680 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global eCommerce paid media strategies, managing significant budgets, and leading teams to achieve customer acquisition and revenue goals. Strong ability to collaborate with internal and external partners to drive multi-channel marketing initiatives and brand positioning.

Highest-signal resume keywords

Paid Media Marketing ExecutionTeam ManagementMulti-Channel Marketing TacticsMarket Research DevelopmentFortune 500 Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyBudget ManagementECommerce MarketingDigital Marketing TacticsBrand Positioning

Soft Skills

LeadershipCollaborationStrategic PlanningEmployee Engagement

Certifications & Qualifications

Bachelor’s DegreeMBA Preferred

Industry Keywords

Customer AcquisitionRetentionRevenue GoalsROASConversion Rates

About the role

Key responsibilities & impact

Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results
Manages a significant paid media budget while achieving world-class ROAS and conversion rates
Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
Overseeing research of multiple requests from business development leaders across the country.
Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support

Requirements

What you’ll need

Extensive experience with paid media marketing execution
Supervisory, paid media agency management
Multi-channel paid media tactics (eCommerce focused preferred)
Multi-country marketing plans (eCommerce focused preferred)
Paid media collaboration plans with distributors / dealers
Paid media execution experience with a Fortune 500 company
Bachelor’s degree (MBA preferred).

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement