Rental Sales Representative

Caterpillar Inc.

In this role, lead the coordination of Rental & Used programs across the Americas, ensuring consistent execution. Serve as a trusted advisor to field teams and dealers.

Posted 7/10/2026full-timePeoria • Illinois, North Carolina, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $112,710 - $169,060 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading rental and used equipment initiatives across the Americas, focusing on sales strategy execution, dealer training, and customer experience enhancement. Proven ability to identify growth opportunities and implement scalable programs that align with market dynamics and customer needs.

Highest-signal resume keywords

Rental Sales ExperienceCustomer Service OrientationSales Strategy ExecutionDealer Training DevelopmentConstruction Equipment Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales StrategyMarket Dynamics UnderstandingCustomer EngagementProgram DevelopmentRisk IdentificationSales Effectiveness ImprovementCommercial Discipline

Soft Skills

Relationship BuildingCustomer Experience Delivery

Industry Keywords

Rental Equipment IndustryUsed EquipmentDealership OperationsHeavy EquipmentField Team Coordination

About the role

Key responsibilities & impact

Lead DDC for Rental & Used capabilities across the Americas (US, Canada, Latin America), ensuring consistent execution across field teams and dealers
Conduct reviews with field teams and/or dealers to identify risks and unlock growth opportunities
Develop & support rollout of new programs and strategic initiatives
Identify and scale dealer practices that improve sales effectiveness, customer satisfaction, and dealer capability to address customer pain points and drive consistent customer experience
Lead and support training initiatives that build dealer capabilities aligned to DDC priorities
Ensure training content is practical, scalable, and relevant to dealer needs
Reinforce consistent adoption of tools, processes, and commercial discipline

Requirements

What you’ll need

Experience in the rental or used equipment industry, with a strong understanding of market dynamics and customer needs.
Proven ability to execute sales strategies that drive growth, profitability, and customer engagement.
Background in construction equipment, dealership operations, or related heavy equipment environments.
Demonstrated success in strong customer service orientation with the ability to build lasting relationships and deliver a positive customer experience.
Prefer a minimum of 3 years' rental sales experience.

Benefits

Comp & perks

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement