Senior Customer Marketing Manager, Advocacy

Clio - Cloud-Based Legal Technology

Senior Customer Marketing Manager leading growth and optimization of Clio’s referral program for B2B legal software. Collaborating cross-functionally to enhance customer engagement and drive measurable results.

Posted 5/27/2026full-timeToronto • California, New York • 🇺🇸 United StatesSenior💰 CA$108,000 - CA$146,000 per yearWebsite

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Hard Skills

B2B marketingdemand generationcustomer marketingpipeline growthrevenue generationsegmentation strategiesdata analysisproject management

Soft Skills

written communicationverbal communicationrelationship buildingproblem solvingcross-functional collaborationadaptabilityanalytical thinking

Tools & Technologies

SalesforceAmbassadorSendosoPendomarketing automation platformsAsana

Industry Keywords

referral programperformance metricsMQLsROIuser experienceintegrated campaigns

About the role

Key responsibilities & impact

Design and launch new experiments to further extend our referral program.
Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.
Leverage customer and data insights to identify opportunities for new segmentation strategies.
Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.
Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

Requirements

What you’ll need

5+ years of experience in B2B software as a growth, demand generation, or customer marketer.
Exceptional written and verbal communication skills with the ability to create engaging content.
Proven success in driving pipeline growth and revenue through integrated campaigns.
Excellent relationship-building skills and a strong positive attitude.
Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
Strong problem-solving skills and willingness to roll up your sleeves and get stuff done.
Proven cross-functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
Strong project management skills and comfort with Asana or other project management tools.
Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
Strong analytical skills and ability to use data to inform decision-making and strategy development.

Benefits

Comp & perks

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years