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Senior Product Manager, Onboarding and Activation
Clio - Cloud-Based Legal TechnologySenior Product Manager responsible for onboarding and activation at Clio, a leader in legal AI technology. Overseeing the 120-day customer journey and enhancing product usage.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
The ideal candidate must demonstrate the ability to design and implement effective onboarding and activation strategies tailored to diverse customer needs while leveraging data-driven insights to enhance user engagement and product adoption.
ATS Keywords
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Hard Skills
Product ManagementOnboardingActivationCohort AnalysisActivation MetricsInstrumentationMilestone Completion RatesFeature Adoption DepthB2B SaaS ExperienceCustomer Journey Mapping
Soft Skills
Strong Written CommunicationCollaborationStakeholder ManagementProblem SolvingAdaptability
Industry Keywords
Customer ActivationUser EngagementLifecycle Product WorkFirm TypesRole-Based Onboarding
About the role
Key responsibilities & impact- Own the full onboarding and activation experience from day one through the end of the critical first 120 days, across every Clio product a customer has access to.
- Map the journey in detail: initial setup, first value moment, team adoption, habit formation, and the natural discovery of additional Clio products within their existing subscription.
- Design onboarding paths that reflect how different firm types and roles actually get value from Clio, moving away from a single default flow toward starting points that are appropriate to the customer.
- Define what ‘activated’ means for each Clio product, by customer segment and firm type.
- Build or drive the instrumentation you need to make the 120-day journey visible: cohort analysis, time-to-first-value, milestone completion rates, drop-off points, and feature adoption depth.
- Work closely with customers, the Onboarding and Migration team leads to understand where their current tools fall short: what is manual that should be automated, what is slow that should be fast, what is invisible that should be tracked.
Requirements
What you’ll need- 4+ years of product management experience in B2B SaaS.
- Hands-on experience owning onboarding, activation, or early lifecycle product work, with measurable successes and failures you can speak to.
- Experience defining activation metrics and building or driving the instrumentation to track them.
- Demonstrated ability to work across multiple product teams or workstreams without direct authority.
- Strong written communication: you can write a clear spec, a tight strategy doc, and a concise stakeholder update without a lot of back and forth.
Benefits
Comp & perks- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
- Flexible time off policy, with an encouraged 20 days off per year.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years