Senior Customer Marketing Manager – Advocacy

Clio - Cloud-Based Legal Technology

Senior Customer Marketing Manager driving customer engagement for Clio’s cloud-based legal software. Leading the referral program growth and optimising customer experiences with strategic marketing initiatives.

Posted 6/29/2026full-timeRemote • Ohio • 🇺🇸 United StatesSenior💰 $107,900 - $145,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B growth marketing, focusing on referral program design, performance analysis, and data-driven decision-making. Proven ability to collaborate cross-functionally and drive pipeline growth through effective communication and project management.

Highest-signal resume keywords

B2B Growth MarketingReferral Program ManagementSalesforce ExpertiseData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Referral Program DesignPerformance Metrics AnalysisSegmentation StrategiesCampaign DevelopmentData-Driven Recommendations

Soft Skills

Exceptional Communication SkillsRelationship-BuildingProblem-SolvingCollaborationPositive Attitude

Tools & Technologies

SalesforceAmbassadorSendosoPendoAsana

Industry Keywords

Demand GenerationCustomer MarketingPipeline ContributionMQLsROI

About the role

Key responsibilities & impact

Design and launch new experiments to further extend our referral program.
Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.
Leverage customer and data insights to identify opportunities for new segmentation strategies.
Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.
Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

Requirements

What you’ll need

5+ years of experience in B2B software as a growth, demand generation, or customer marketer.
Exceptional written and verbal communication skills with the ability to create engaging content.
Proven success in driving pipeline growth and revenue through integrated campaigns.
Excellent relationship-building skills and a strong positive attitude.
Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
Strong problem-solving skills and willingness to roll up your sleeves and get stuff done.
Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
Strong project management skills and comfort with Asana or other project management tools.
Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
Strong analytical skills and ability to use data to inform decision-making and strategy development.

Benefits

Comp & perks

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions to be in office min. twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years