Senior Marketing Manager – Diagnostics

Danaher Corporation

Sr. Marketing Manager for diagnostics at Beckman Coulter developing strategies and executing product management for North America.

Posted 7/2/2026full-timeRemote • California, Illinois, Minnesota, New Jersey • 🇺🇸 United StatesSenior💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in marketing for diagnostics and life sciences, with a strong focus on product life cycle management, market development, and analytics. Proven ability to build relationships with key stakeholders and drive adoption of laboratory solutions in the IVD industry.

Highest-signal resume keywords

Product Life Cycle ManagementClinical Diagnostics MarketingMarket Development StrategiesCross Functional LeadershipIVD Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisForecastingSales EnablementProduct LaunchData AnalyticsDemand PlanningAssay DevelopmentCommercial Marketing

Soft Skills

Relationship BuildingCommunicationStrategic Thinking

Certifications & Qualifications

Bachelor’s Degree in Scientific DisciplineMA or PhD Preferred

Industry Keywords

DiagnosticsLife SciencesIVD IndustryFDA RegulationsMedical Laboratory EnvironmentHospital StakeholdersChemistryImmunoassayAutomationClinical IT

About the role

Key responsibilities & impact

Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s laboratory solutions
Responsible for end-to-end management of product life cycle from pre-submission, system and commercial readiness, market development, launch, and target achievement upon product launch
Monitor target markets, analyze performance data, and implement strategies to move customers through the buying cycle
Architect and execute menu expansion strategies for the existing install base upon new assay launches
Provide inputs for forecasts and demand planning leveraging insights into the target markets as well as customer behavior
Build relationships with key thought leaders to gather VOC and market needs

Requirements

What you’ll need

Must have ten or more years of professional experience in marketing for diagnostics, life sciences or similar industry
Extensive cross functional experience leading global marketing programs, product launch, analytics and sales enablement outcomes and client services
Bachelor’s degree at minimum in a scientific discipline, MA or PhD is preferred
Eight years of experience in clinical diagnostics commercial marketing, sales and ideally in chemistry, immunoassay, and automation/clinical IT markets
In-depth understanding of the IVD industry, FDA, medical laboratory environment, and hospital stakeholders
Commercial experience, ideally with a focus on market development, downstream marketing and/or sales.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Remote work options