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Google Analytics Consultant
dentsu AustriaGA Consultant supporting data-driven marketing and business decision-making through web analytics and reporting. Implementing and optimizing Google Analytics tracking frameworks with actionable insights.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Web AnalyticsMobile Measurement PlatformsTag Management PlatformsGoogle AnalyticsAdobe AnalyticsHTMLJavaScriptGoogle Analytics 360Google BigQueryData Visualization
Soft Skills
analytical thinkingvisual thinkingcommunication
Tools & Technologies
Google Marketing PlatformGoogle Cloud PlatformTableauLookerData Studio
Industry Keywords
digital marketingmarketing analyticsdata-driven decision makingmeasurement plansroot cause analysis
Tech Stack
Tools & technologiesBigQueryCloudGoogle Cloud PlatformJavaScriptTableau
About the role
Key responsibilities & impact- Support data-driven marketing and business decision-making through web analytics and reporting
- Implement, monitor, and optimize Google Analytics (GA4) tracking frameworks
- Deliver actionable insights across digital campaigns and platforms
- Work with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data
- Perform root cause analysis on complex data anomalies and working closely with data stewards to define best practices
- Ability to develop Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc
- Analyze data and generate insights in the form of revenue prediction, trends and anomalies, customer segmentation, etc
- Work closely with the project management teams to drive delivery and engagement
- Drive performance of analytics and tagging capabilities to impact overall business results
Requirements
What you’ll need- 4 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms
- Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack
- Strong analytical, visual thinking and opportunities
- Ability to clearly communicate processes
- Previous experience of working with Web Analytics platform in the previous role
- Good understanding of HTML, JavaScript
- Knowledge of Digital Marketing and/or Marketing Analytics
- Knowledge of Google Analytics 360 and Google BigQuery
- Experience working with Google Marketing Platform & Google Cloud Platform
- Experience working with Visualization tools: Tableau, Looker, Data Studio etc
Benefits
Comp & perks- Inclusion and Diversity
- Equal opportunities for everyone