Associate Director, Commerce & Retail Media

dentsu Austria

Associate Director leading retail media digital campaigns for clients at Dentsu. Overseeing strategy, execution, and optimization of multi-channel initiatives with a focus on eCommerce platforms.

Posted 6/9/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $96,000 - $120,000 per yearWebsite

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Hard Skills

digital retail media campaignsmedia planningtaggingtraffickingreportingdata analysisbudget managementKPI developmenteCommerceprogrammatic marketing

Soft Skills

leadershipmentoringcommunicationorganizational skillsattention to detailrelationship managementcollaborationproactivenessautonomyself-motivation

Tools & Technologies

analytics toolsreporting toolsRFP managemente-commerce platformsprogrammatic vendorsretail media networks

Industry Keywords

digital performance marketingeCommerce ecosystemsretail mediaperformance marketingclient relationshipsincremental valueKPI goals

About the role

Key responsibilities & impact

Develop and oversee the strategy and planning of Digital Retail Media campaigns to meet client objectives.
Lead the execution of end-to-end campaign management with your display team, including media planning, tagging, trafficking, and reporting. Analyze campaign performance and provide recommendations to drive continuous improvement and optimization opportunities.
Assist and attend regularly scheduled client performance and status meetings along with ad-hoc presentations/requests.
Lead and mentor a team of media planners and specialists, fostering a culture of excellence and collaboration.
Foster strong relationships with vendors and partners, serving as the primary point of contact for key retailer and vendor clients, ensuring alignment and satisfaction.
Work with our analytics and reporting teams to develop retail performance reports to provide actionable insights and analysis
Collaborate across our client team and within the commerce & retail media organization to solve, innovate, build skills and develop thought leadership and best practices.

Requirements

What you’ll need

Must have experience managing digital retail media campaigns either through self-service or with a managed service retail partner (both a plus).
At least 5 years digital performance marketing experience in eCommerce, programmatic, paid social, or related field or 3+ years managing large-scale, complex eCommerce campaigns.
Enthusiasm for retail media and performance marketing, new platforms and the exciting world of eCommerce and emerging platforms. Familiarity with retail media network capabilities, e-commerce ecosystems and programmatic vendors strongly preferred.
Experience managing budgets, forecasting, sending out RFPs, meeting KPIs and developing KPI goals
Experience owning client relationships and guiding the agency to drive incremental value for its partner(s)
Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis
Strong personal organizational, communication and prioritization skills with a strong attention to detail.
Well-honed communication skills and working with agility in the rapidly evolving world of Commerce & Retail Media
High levels of integrity, proactiveness, autonomy, and self-motivation.

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave