Lead Analyst – SA II

dentsu Austria

Lead Analyst supporting analytics in Merkle's health vertical, focusing on campaign performance and actionable insights. Collaborating across teams to deliver data-driven recommendations and insights.

Posted 7/7/2026full-timeMaryland • 🇺🇸 United StatesSenior💰 $78,000 - $112,455 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong proficiency in SQL and data analysis, with hands-on expertise in building and maintaining dashboards using tools like Tableau and Power BI. Capable of translating complex data into actionable insights and effectively presenting findings to stakeholders.

Highest-signal resume keywords

SQL ProficiencyDashboard DevelopmentData Analysis TechniquesAutomation and AI ToolsData Privacy and Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSegmentationTrend AnalysisModelingKPI FrameworksData ValidationData IntegrationPerformance MeasurementReporting WorkflowsAutomation

Soft Skills

Organizational SkillsCommunication SkillsProactive Problem SolvingCollaboration

Tools & Technologies

TableauPower BICRM SystemsEmail Marketing PlatformsAI-Assisted Tools

Industry Keywords

Marketing AnalyticsCampaign PerformanceClient StakeholdersData QualityCross-Channel Analysis

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Analyze campaign performance across email, CRM, and web channels
Build and maintain dashboards that translate analyses into clear, actionable insights for decision-making
Support and refine KPI frameworks, contributing to performance summaries and client-ready materials
Apply analytical techniques (e.g., segmentation, trend analysis) to deepen insights and inform recommendations
Support data onboarding, validation, and integration
Validate outputs and ensure data quality through a strong understanding of underlying data and methodologies
Contribute to measurement initiatives (e.g., attribution, audience, cross-channel analysis)
Identify opportunities to improve measurement and reporting through automation and AI-assisted tools
Collaborate with internal teams and partners to ensure data accuracy and alignment
Own delivery of assigned workstreams, ensuring timely and accurate outputs
Present insights and recommendations to client stakeholders in a clear, structured, and actionable manner
Communicate findings effectively through dashboards, summaries, and presentations
Identify risks or dependencies and proactively escalate or address as appropriate
Identify and drive improvements in analytics and reporting workflows
Leverage automation, reusable code, and emerging tools to drive efficiency
Apply AI-assisted methods to enhance analysis and reporting where appropriate

Requirements

What you’ll need

4–7+ years in marketing analytics or a related field
Strong proficiency in SQL and data analysis
Hands-on expertise in building and maintaining dashboards (e.g., Tableau, Power BI), with a focus on usability and actionable insights
Demonstrated ability to translate data into clear insights and business implications
Proven capability to present insights and recommendations to client or stakeholder audiences
Strong organizational skills and ability to manage multiple priorities
Experience with common analytical techniques (segmentation, trend analysis, modeling)
Proactive interest in leveraging automation and AI-driven tools to improve analytical workflows, efficiency, and insight generation
Solid understanding of data privacy and governance fundamentals

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave