Member Activation Manager, Cancer & Infusions

Employer Direct Healthcare

Member Activation Manager driving engagement for newly eligible members in cancer navigation programs. Collaborating with various teams to optimize conversion and member experience.

Posted 6/1/2026full-timeDallas • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Hard Skills

member engagementpatient navigationcare coordinationhealth plan operationsoutreach performance metricsdata managementsegmentationaudience buildingmarketing automationCRM

Soft Skills

verbal communicationwritten communicationempathyorganizational skillsprioritizationcollaborationproblem-solvingadaptabilitystakeholder alignmentclient-facing communication

Tools & Technologies

SalesforceHubSpotSalesforce Marketing CloudData360SegmentHighspotCRM platformsMarTech platformsdata warehouse platformsanalytics tools

Industry Keywords

health techdigital healthvalue-based careHIPAAPHI handlingmember communication requirementsinfusion therapyoncoogyclient accountsactivation strategy

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead proactive, multi-channel outreach (phone, email, mail) to newly identified members diagnosed with cancer or referred for infusion therapy.
Clearly articulate the value of Lantern's navigation program and address barriers to enrollment.
Achieve and exceed monthly activation targets across assigned client book of business, tracking performance against KPIs including call rate, engagement rate, and conversion rate.
Develop and refine member activation playbooks, outreach scripts, and engagement sequences tailored to oncology and infusion populations.
Partner with the outbound and clinical teams to ensure seamless warm handoffs for newly activated members entering nurse navigation or center-of-excellence referral workflows.
Define and maintain data standards, segmentation frameworks, and audience management practices that enable personalized, compliant, and scalable member communications.
Serve as the subject matter expert on member activation strategy for assigned client accounts, participating in escalated client-facing calls alongside Account Management as needed.
Collaborate with Analytics to interpret activation funnel data, surface insights, and recommend optimizations to outreach cadences and messaging.
Partner with Product and Technology on continuous improvements to activation tooling, CRM workflows, and reporting dashboards.

Requirements

What you’ll need

5–8 years of experience in member engagement and activation, patient navigation, care coordination, health plan operations, or a related healthcare role.
Proven track record of meeting or exceeding outreach and engagement performance targets in a metrics-driven environment, across multiple channels, including email, SMS, paid digital, direct mail, and digital.
Exceptional verbal and written communication skills, with the ability to convey empathy and clarity in high-stakes member conversations.
Strong organizational and prioritization skills; comfortable managing a high-volume, multi-client workload with minimal supervision.
Proficiency with CRM platforms (e.g., Salesforce, HubSpot) and comfort navigating health-plan data or eligibility systems.
Hands-on expertise with enterprise MarTech platforms — including marketing automation & CRM (e.g. Salesforce Marketing Cloud), as well as experience working with CDP platforms (eg. Data360, Segment, Highspot).
Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms.
Exceptional cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders and align diverse teams around shared goals.
Experience working within a health tech startup, digital health company, or value-based care organization.
Familiarity with HIPAA, PHI handling best practices, and regulated member communication requirements.

Benefits

Comp & perks

Medical Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
401k with company match
Paid Time Off
Paid Parental Leave