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Digital Analytics Consultant
EXLDigital Marketing Analytics Consultant supporting digital marketing analytics for a leading US credit card provider. Focused on optimizing customer acquisition journeys and improving experience across digital channels.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Marketing Analytics, focusing on the analysis of customer journeys and campaign performance to drive data-driven insights and recommendations. Proficient in developing dashboards and reports to monitor KPIs and support A/B testing initiatives.
Highest-signal resume keywords
Digital Marketing AnalyticsA/B Testing SupportData AnalysisKPI DevelopmentStakeholder Management
ATS Keywords
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Hard Skills
Digital Marketing AnalyticsCustomer Journey AnalysisCampaign Performance AnalysisWeb AnalyticsData IntegrationStatistical AnalysisQuantitative AnalysisData-Driven RecommendationsAnalytical ToolsLarge Dataset Analysis
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication SkillsCollaboration SkillsStakeholder Management Skills
Industry Keywords
Digital MarketingCustomer AnalyticsMarketing AnalyticsPerformance MetricsCustomer Behaviour Analysis
About the role
Key responsibilities & impact- Analyse digital marketing performance and customer journeys to identify opportunities to improve acquisition, engagement and conversion.
- Support A/B and multivariate testing programmes by measuring results, identifying insights and recommending optimisation opportunities.
- Develop dashboards, reports and KPIs to monitor digital marketing and customer experience performance.
- Analyse campaign performance and customer behaviour across digital channels to provide actionable recommendations.
- Produce analytical readouts for digital initiatives, product launches and experimentation activities.
- Work with Digital Marketing, Product and Analytics teams to understand business challenges and deliver data-driven insights.
- Integrate and analyse data from multiple sources to build a complete view of customer and marketing performance.
- Present findings clearly to stakeholders and support data-driven decision making.
- Continuously develop knowledge of digital products, customer journeys and marketing analytics best practice.
Requirements
What you’ll need- Bachelor's or postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, Finance or another quantitative discipline.
- 3 to 5 years' experience in Digital Marketing Analytics, Marketing Analytics, Digital Analytics or Customer Analytics.
- Experience analysing digital marketing campaigns, customer journeys and online conversion performance.
- Strong understanding of digital marketing KPIs, web analytics and customer behaviour analysis.
- Experience supporting A/B testing or digital experimentation programmes.
- Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
- Experience working with large datasets and analytical tools.
- Excellent communication and stakeholder management skills.
- Ability to work collaboratively within cross-functional and global teams.
Benefits
Comp & perks- A competitive salary with a generous bonus
- Private healthcare
- Critical illness life assurance at 4 x your annual salary
- Income protection insurance
- A rewarding pension
- Cash back cards for everyday financial well-being solutions
- Cycle Scheme for saving money on bikes and cycling accessories
- Professional and personal development opportunities
- Online courses, seminars and workshops
- Employee Stock Purchase Plan (ESPP)
- Flexible hybrid working model