Specialist, Tier 2 & 3 Digital Marketing

Ford Motor Company

Digital Engagement Specialist executing Tier 2 & 3 digital initiatives for Ford. Collaborating on digital experiences across various channels in marketing and sales.

Posted 6/3/2026full-timeDearborn • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $56,400 - $166,200 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

API integrationsdigital initiativesdata analysisperformance monitoringUX enhancementsconversion measurementpaid search optimizationcontent executionstakeholder trainingquantitative research

Soft Skills

teamworkcollaborative leadershipinterpersonal skillscommunication skillsprioritizationconsensus buildingmulti-taskingproblem-solvingorganizational skillsresults-oriented

Tools & Technologies

Ford Toolbox DashboardFord CRMDSS emailsocial content managementFordDirectGTBGEARTier 2/3 asset managementdigital engagement platformsMicrosoft Suite

Industry Keywords

Field experienceDealershipsFDAFsagency partnershipsstakeholder enablementasset deploymentcustomer touchpointsRetail programsCommercial programsOwner programs

About the role

Key responsibilities & impact

Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.
Partner with FordDirect to implement net‑new conversion and sales‑match measurement capabilities.
Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.
Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives.
Support DSS email discovery and unsold lead follow‑up efforts in partnership with FordDirect and GTB.
Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.
Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.

Requirements

What you’ll need

Experience working in the Field and with Dealerships within the past 3-5 years
Experience working with FDAFs
Experience managing agency/supplier partnerships
Effectively manage multiple, diverse priorities simultaneously and deliver high quality results
Proven teamwork and collaborative leadership across the organization with the ability to build consensus across multiple teams (Brand, Market Rep, CX, Ford Credit, Ford Fund, etc.).
Interpersonal and communication skills (written/verbal, Microsoft suite)
Experience with quantitative and qualitative research and data

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.