Product Manager – Customer Sentiment

Ford Motor Company

Product Manager leading global Voice of the Customer initiatives for Ford's mobile app ecosystem. Transforming user feedback into a product strategy that enhances customer experience and market adoption.

Posted 7/17/2026full-timeDearborn • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading customer insight initiatives and transforming user feedback into actionable product strategies within mobile digital ecosystems. Proficient in managing cross-functional teams and articulating complex data to drive market adoption and enhance user experience.

Highest-signal resume keywords

Product ManagementCustomer InsightsMobile Digital EcosystemsCross-Functional Team LeadershipSentiment Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementCustomer InsightsMobile Digital EcosystemsSentiment Data AnalysisProject Management Methodologies

Soft Skills

CommunicationInfluence

Tools & Technologies

App Store ConnectGoogle Play ConsoleSentiment Platforms

Industry Keywords

AutomotiveConnected ServicesIoTLocalization Best Practices

Tech Stack

Tools & technologies

AndroidiOSIoT

About the role

Key responsibilities & impact

Lead the global "Voice of the Customer" initiatives for our mobile app ecosystem.
Ensure that user feedback, sentiment data, and beta insights are transformed into a cohesive product strategy that drives market adoption and excellence.
Bridge the gap between our users’ perceptions and our engineering execution, ensuring every release raises the bar for Ford’s digital standards.
Champion a unified system for feedback intake (App Stores, Social, NPS) and deliver holistic insight reports to triads and leadership.
Manage the end-to-end Beta user experience for app store review replies to troubleshoot issues and foster community.
Translate raw sentiment data into prioritized pain points to fix backlog entries.

Requirements

What you’ll need

Education: Bachelor's degree in Business Administration, Marketing, Computer Science, Engineering, or a related field.
Experience: [5-8+] years of experience in product management, customer insights, or mobile operations within the technology industry.
Technical Expertise: Strong understanding of mobile digital ecosystems (iOS/Android), App Store Connect, and Google Play Console.
Communication: Proven ability to articulate complex customer sentiment data into clear, actionable strategies for diverse audiences.
Influence: Demonstrated ability to lead cross-functional teams (UX, Engineering, Legal) and influence stakeholders without direct authority.
Even better, you may have... Experience in the automotive, connected services, or IoT industries. Familiarity with localization best practices and how cultural nuances impact sentiment. Proficiency in sentiment platforms. Experience with project management methodologies.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.