Senior Manager, Demand Generation

G-P

Data-driven Sr. Manager of Demand Generation at G-P managing global acquisition strategy and pipeline performance across paid channels.

Posted 5/19/2026full-timeRemote • California, Pennsylvania • 🇺🇸 United StatesSenior💰 $132,000 - $165,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

demand generationperformance marketingPPC campaign managementlead generationcampaign optimizationintegrated marketing campaignsdata analysisconversion rate optimizationfunnel performance monitoringstructured testing

Soft Skills

analytical mindsetproactive problem solvingstrong communicationcollaborative attitudecross-functional teamwork

Tools & Technologies

HubSpotSalesforce

Industry Keywords

global acquisition strategypaid socialcontent syndicationwebinarsfunnel targetsbudget allocationperformance targetsefficiency improvementslead flowdata quality

About the role

Key responsibilities & impact

Define and lead global acquisition strategy across PPC, paid social, content syndication, webinars, and chat
Own channel-level funnel targets for Direct Acquisition sales motion. Develop quarterly plans to achieve growth goals
Monitor end-to-end funnel performance across acquisition channels. Identify funnel leaks and conversion gaps
Own relationship with paid media agencies and external vendors. Set performance targets, oversee budget allocation, monitor execution quality, and drive continuous efficiency improvements
Continuously analyze performance data, run structured tests, and identify opportunities to improve efficiency, conversion rates, and pipeline contribution across channels

Requirements

What you’ll need

8+ years of experience in demand generation or performance marketing
Strong experience in managing global and localized PPC campaigns, with a focus on lead generation and campaign optimization
Proven ability to develop and execute integrated marketing campaigns across multiple channels (PPC, email, content, etc.)
Proficient in HubSpot and Salesforce to manage lead flow, segmentation, and reporting
Strong analytical mindset with the ability to interpret data, identify trends, and drive data-driven decisions that improve outcomes.
Proactive in identifying operational bottlenecks and proposing solutions to improve lead flow, routing, and data quality
Strong communication skills with a collaborative attitude, working effectively with a cross-functional team.

Benefits

Comp & perks

Generous paid parental leave
Flexible time off
Spending accounts
Medical insurance
Dental insurance
Vision insurance
Sabbatical after 5 years
Commission structure for sales roles
Annual bonus for non-sales roles