Manager, Marketing Automation – Marketo

Hewlett Packard Enterprise

Manager leading Adobe Marketo platform administration and integration within a B2B marketing technology environment. Overseeing team of Marketing Automation Platform Administrators, ensuring system scalability and governance.

Posted 6/29/2026full-timeRemote • California, Texas, Utah, Virginia • 🇺🇸 United StatesSeniorLead💰 $120,000 - $243,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in Adobe Marketo, including advanced configurations, integration with Salesforce, and B2B marketing automation strategies. Proven ability to lead teams and collaborate across departments to enhance marketing technology ecosystems.

Highest-signal resume keywords

Adobe Marketo ExperienceB2B Marketing AutomationSalesforce IntegrationMarketo CertificationsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketo ConfigurationB2B Data ModelsLifecycle ModelsTechnical ArchitecturePerformance Optimization

Soft Skills

MentoringCollaborationCommunication

Tools & Technologies

Marketing Technology EcosystemsAnalytics Tools

Certifications & Qualifications

Marketo Certifications

Industry Keywords

Enterprise EnvironmentsGovernanceScalabilitySecurity

About the role

Key responsibilities & impact

Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack
Ensure platform scalability, performance, security, and governance
Design and implement advanced Marketo configurations beyond standard administration
Partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives
Lead, mentor, and develop a team of Marketing Automation Platform Administrators

Requirements

What you’ll need

10+ years of hands-on Adobe Marketo experience in enterprise environments
Strong background in B2B marketing automation and complex lifecycle models
Proven experience as a senior Marketo administrator, business analyst, and functional consultant
Deep expertise in Marketo order of operations
Extensive experience with Salesforce integration and B2B data models
Experience working within large, multi-tool marketing technology ecosystems
Marketo certifications strongly preferred

Benefits

Comp & perks

Health & Wellbeing: comprehensive suite of benefits that supports physical, financial and emotional wellbeing
Personal & Professional Development: invest in your career with programs catered to your goals
Unconditional Inclusion: celebrate individual uniqueness and varied backgrounds