Head of Customer Marketing

LaunchDarkly

Head of Customer Marketing at LaunchDarkly leading global customer advocacy and storytelling programs. Collaborating with executives and customer-facing teams to enhance customer relationships and retention strategies.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesLead💰 $145,000 - $235,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer advocacy, relationship management, and data-driven program optimization. Proven ability to lead cross-functional teams and develop scalable operational frameworks that enhance customer engagement and storytelling.

Highest-signal resume keywords

Customer Advocacy ExperienceTeam ManagementAnalytical MindsetCRM Tools ProficiencyContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer StorytellingOperational Framework DevelopmentData-Driven InsightsCustomer Case StudiesFeedback Loop Creation

Soft Skills

Exceptional Communication SkillsRelationship BuildingCollaboration

Tools & Technologies

SalesforceGainsightChampionUserEvidence

Industry Keywords

Customer Advocacy ProgramsExecutive Advisory BoardGTM StrategyCross-Functional CollaborationCustomer Lifecycle Management

Tech Stack

Tools & technologies

SDLC

About the role

Key responsibilities & impact

Lead our customer storytelling program. Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly being part of their AI SDLC.
Establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers.
Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes.
Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events.
Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms.
Design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities.
Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates.
Collaborate with the lifecycle marketing team to manage customer onboarding and adoption nurture activities.
Build scalable feedback loops that capture customer insights and influence messaging, positioning, and GTM strategy.

Requirements

What you’ll need

Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
7+ years of customer advocacy experience including managing a team of individual contributors.
Experience working directly with a developer / software engineering audience.
Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers.
Experience using customer advocacy tools such as Champion and UserEvidence.
Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight.
Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
Experience working with global, remote teams and collaborating with cross-functional stakeholders.

Benefits

Comp & perks

Restricted Stock Units (RSUs)
Health insurance
Vision insurance
Dental insurance
Mental health benefits