Sales Manager DACH – Northern Germany

Maytoni

Sales Manager for the DACH region in a growing lighting solutions company. Focused on developing long-term customer relationships and managing B2B sales within the lighting industry.

Posted 7/17/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales within the lighting industry, with a strong focus on building and maintaining customer relationships, market development, and strategic sales initiatives. Proficient in utilizing modern sales tools and CRM systems while possessing excellent communication and negotiation skills.

Highest-signal resume keywords

B2B Sales ExperienceLighting Industry KnowledgeCustomer Relationship ManagementGerman Language ProficiencyMarket Development Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyProduct Knowledge in LightingMarket AnalysisCustomer AcquisitionPresentation Skills

Soft Skills

Strong Communication SkillsNegotiation SkillsIndependent Working StyleTeam PlayerEntrepreneurial Mindset

Tools & Technologies

CRM SystemsSales Tools

Industry Keywords

Lighting DesignersArchitectsWholesalersElectrical ContractorsTrade Shows

About the role

Key responsibilities & impact

Sales & Customer Support
Proactive management and development of existing customers within the target groups: lighting designers, architects, wholesalers and electricians
Targeted acquisition of new customers in the Northern Germany region
Building and maintaining long-term customer relationships with design firms, architectural offices, electrical contractors and specialist wholesalers
Market Development & Strategy
Identification of market potential and development of regional sales strategies
Monitoring market and competitor trends in the lighting industry
Close collaboration with internal marketing and product teams to position our product range
Presentation & Consulting
Professional presentation of our product portfolio (Decorative, Outdoor, Technical Lighting) at customer sites
Competent advice on product range solutions, new products and technical product features
Participation in trade shows and industry events

Requirements

What you’ll need

Proven professional experience in sales within the lighting industry (lighting, luminaires, lighting technology; preferably from the decorative segment)
Existing network of relevant customers in Northern Germany
Experience in B2B sales, ideally with lighting designers, architects, wholesalers or electrical contractors
Solid product knowledge in lighting (decorative and/or technical)
Confident use of modern sales tools and CRM systems
Very good German language skills; market knowledge is an advantage; good English skills
Strong communication and negotiation skills
Independent, structured and target-oriented working style
Willingness to travel within Northern Germany
Team player with an entrepreneurial mindset

Benefits

Comp & perks

Permanent employment contract in a growth-oriented company
Attractive compensation package including a performance-related component
Company car available for private use
30 days annual leave plus December 24th and 31st off
Flexible working hours and home office options
Employee discounts across our entire lighting range
Company pension scheme
Friendly, highly motivated team with a collegial working atmosphere
Regular team events
Flat hierarchies and short decision-making processes
A professional, international work environment with real growth potential