Consumer & Product Communications Lead

OpenAI

Senior communications lead in APAC shaping product narratives for OpenAI. Developing consumer communications strategy and supporting local teams in building consumer communications programmes.

Posted 6/1/2026full-timeSingapore • 🇸🇬 SingaporeSeniorWebsite

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Hard Skills

consumer communicationsproduct communicationsnarrative developmentearned media strategystorytellingconsumer educationinfluencer engagementmedia relationsproduct marketingtechnology communications

Soft Skills

strategic thinkingrelationship buildingcross-functional collaborationexecutive advisingjudgmentflexibilitycommunicationcreativityproblem-solvingcultural awareness

Industry Keywords

APACconsumer technologyproduct updatesmedia momentslocal relevanceglobal narrativestrust and adoptionhigh-profile environmentscomplex operating environmentsregional communications

About the role

Key responsibilities & impact

Set and execute the APAC consumer and product communications strategy, aligned with regional priorities and global narratives
Develop clear, accessible narratives that explain the everyday benefits and usefulness of OpenAI’s products, including ChatGPT and Codex, for audiences across APAC
Work with local comms leads to turn global launches, product updates, and research into locally relevant stories, campaigns, and media moments
Lead earned strategy for consumer and product audiences across the region, including consumer, technology, lifestyle, culture, and creator media
Identify and build stories that show how people across APAC are using OpenAI’s products in meaningful, practical, and locally relevant ways
Help define the regional approach to consumer education, product storytelling, and creator or influencer engagement, working closely with local teams and relevant global partners
Support local teams in building strong, repeatable consumer communications programmes across priority APAC markets, not just one-off launch moments

Requirements

What you’ll need

12+ years’ experience in consumer, product, or technology communications
Deep experience developing consumer-facing narratives for technology products and translating complex capabilities into clear, relatable benefits
Strong earned media experience, with relationships across consumer, technology, lifestyle, and culture media
A good understanding of how products become part of everyday life, and how communications can help drive understanding, trust, and adoption
Proven experience partnering closely with product, marketing, legal, policy, and research teams
Experience operating at exec level and advising leaders in high-profile, ambiguous environments
Ability to flex confidently across product, consumer, corporate, and policy topics with sound judgement
Experience working in international or regional roles within global companies and complex operating environments

Benefits

Comp & perks

Health insurance
Paid time off
Flexible work arrangements