Patient Marketing Director

Pfizer

Lead Patient Marketing initiatives for PADCEV, collaborating with cross-functional teams at Pfizer. Drive strategy and execution to enhance patient engagement and education in oncology.

Posted 6/16/2026full-timeNew York City • Illinois, New York, Pennsylvania • 🇺🇸 United StatesLead💰 $162,900 - $271,500 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

budget managementmarket research analysisKPI measurementpatient engagement strategypromotional planningtactical executionCRM program developmentdigital marketingsocial media strategybrand growth strategies

Soft Skills

leadershipinnovationcollaborationproject managementanalytical thinkingcommunicationstrategic thinkingagilityproblem-solvingtime management

Certifications & Qualifications

BA/BS degreeMBA

Industry Keywords

patient strategybladder cancer awarenesspatient ambassador initiativesomnichannel marketingfield force tacticsconsumer agencyAstellaspatient experiencecaregiver educationadvocacy partnerships

About the role

Key responsibilities & impact

Lead all Patient strategy and related promotional planning, execution, and measurement for the PADCEV brand.
Refine launch materials per final label for an indication expansion approval this summer.
Lead Omnichannel Patient Engagement strategy and execution to drive product activation, including digital and social patient awareness.
Lead Media agency to define the Patient strategy and tactical execution.
Build CRM Program and drivers to enhance patient and caregiver education to improve patient experience and avoid unnecessary early discontinuation.
Identify opportunities for Field Force tactics to improve patient education, experience, and address AE management questions or concerns.
Partner with Advocacy to develop and deploy bladder cancer awareness initiatives; lead “Patient Ambassador” initiatives.
Accountable for Consumer agency budget to ensure projects are completed on time and within scope.
Collaborate closely with marketing team colleagues and cross functional team members including Global Marketing, Patient Advocacy Team, Corporate Communications, MLR, Market Research, Analytics.
Collaborate with all relevant Astellas counterparts to ensure alignment of strategy, budget, and execution plans.

Requirements

What you’ll need

BA/BS degree required + 8+ years work experience or MBA + 7+ years of work experience.
Agency or vendor management experience, including budget management, required.
Track record of innovation, leadership, and significant contribution to the growth of brands.
Demonstrated ability analyze market research, customer needs, extract key insights, and translate these into meaningful strategies and in market results.
Demonstrated ability to translate strategies into impactful execution of tactics, and measure KPIs.
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
Agile mindset: Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines.

Benefits

Comp & perks

Health benefits to include medical, prescription drug, dental and vision coverage.
401(k) plan with Pfizer Matching Contributions.
Additional Pfizer Retirement Savings Contribution.
Paid vacation, holiday and personal days.
Paid caregiver/parental and medical leave.