Brand Marketing Lead – ICO Region

Pfizer

Leading marketing strategy for Emblaveo and Zavicefta, two multi drug-resistant antibacterial products. This role involves extensive collaboration and oversight for successful brand execution in the ICO region.

Posted 7/9/2026full-timeWalton Oaks • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy and portfolio management for multi drug-resistant antibacterials, with a strong focus on market research, competitive positioning, and cross-functional collaboration. Proven ability to lead integrated marketing initiatives and drive engagement through innovative AI-driven tools.

Highest-signal resume keywords

Brand StrategyPortfolio ManagementMarket ResearchFinancial AcumenInterpersonal Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ExperienceProduct ManagementP&L AccountabilityMulti-Indication Portfolio ManagementCompetitive Positioning

Soft Skills

Influencing Without AuthorityPresentation SkillsStakeholder Engagement

Tools & Technologies

AI-Driven ToolsCopilotCopilot AgentsClaudeGenAI

Certifications & Qualifications

Bachelor's DegreeAdvanced Scientific Degree (M.Sc., Ph.D.)MBA

Industry Keywords

Anti-InfectivesMulti Drug-Resistant AntibacterialsHospital CareSpecialty CareCross-Functional Collaboration

About the role

Key responsibilities & impact

Serve as the ICO regional expert for Emblaveo & Zavicefta, leading integrated brand strategy and execution while maintaining the distinct positioning and clinical utility of each product.
Chair the regional governance table with country teams, Customer Content Managers (CCM) and enabling functions; orchestrate alignment on both individual product strategies and portfolio-level initiatives.
Keep Area Commercial Leads (ACLs) and country teams aligned on regional strategy, product differentiation, and co-marketing opportunities.
Lead market research and competitive insight generation to inform planning and identify multi drug-resistant antibacterial market opportunities, treatment patterns, and customer needs.
Develop and execute regional strategic and tactical brand plans—both product-specific and portfolio-integrated—aligned with cross-functional and local market needs.
Support CCM to drive omnichannel content creation and adaptation with CoLab and external agencies; track country-level engagement and reach metrics to continuously refine strategy and maximize portfolio impact.
Oversee global product supply management and allocations in collaboration with cross-functional team (PGS, CPM, etc.).
Chair JDC/JCC committee in collaboration with North America license holder & partner.
Identify and scale best practices across both brands to optimize competitive positioning and market impact; champion cross-product learning and synergy opportunities.
Lead the co-positioning strategy with country commercial teams, ensuring that Emblaveo and Zavicefta are positioned as complementary solutions within the multi drug-resistant antibacterial treatment paradigm.
Track and report brand performance for both Emblaveo and Zavicefta across ICO using financial and non-financial KPIs; maintain visibility on portfolio-level performance drivers.
Co-lead LRF, LE/OP, and monthly performance processes with the Commercial Lead; provide actionable insights on product dynamics, competitive threats, and market opportunities.
Identify emerging market opportunities and contribute to strategic scenario modeling for both individual products and the combined portfolio.
Provide mid- and long-term brand outlooks and develop growth plans that inform investment decisions, tactical planning, and resource allocation across the multi drug-resistant antibacterials portfolio.
Lead internal brand communications for both products, including training materials, market updates, and expert sessions that enhance field team capability and market understanding.
Promote continuous learning, best practice sharing and tactical workshops; foster a collaborative environment where product teams and country organizations share insights and innovations.
Build and maintain strong relationships with key stakeholders—including Sebastien Martel (Commercial Lead), country brand teams, external agency partner representatives, and cross-functional partners—to ensure alignment and support.

Requirements

What you’ll need

Bachelor's degree required; advanced scientific degree (M.Sc., Ph.D.) in microbiology, infectious diseases, pharmacology, or related field, or MBA preferred.
Extensive marketing experience in anti-infectives, multi drug-resistant antibacterials, or hospital/specialty care product management; demonstrated expertise in complex, multi-indication portfolio management preferred.
Proven success in global or regional marketing roles with strong financial acumen and experience managing P&L accountability.
Local market experience preferred.
Experience working across countries and cultures in matrix environments; demonstrated ability to influence and lead without direct authority.
Strong interpersonal, communication, and presentation skills; ability to engage effectively with clinical, commercial, and commercial partner stakeholders.
Advanced experience in portfolio management, brand strategy, and competitive positioning; demonstrated capability in managing multiple products and strategic initiatives concurrently.
Demonstrated fluency in AI-driven tools and approaches, with an innovative and pioneering mindset.
Experience leveraging solutions (e.g., Copilot, Copilot Agents, Claude, GenAI) is required.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Flexible working hours
Paid time off
Remote work options