Director – Velsipity Strategy Lead

Pfizer

Global commercial strategy leader for Velsipity at Pfizer, driving brand strategy, growth, and performance across markets.

Posted 7/10/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $176,600 - $294,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in global brand strategy, including lifecycle management, market insights, and data-driven decision-making. Proven ability to lead cross-functional teams and manage complex projects while driving sustainable growth and optimizing performance.

Highest-signal resume keywords

Global Brand StrategyPharmaceutical MarketingProject ManagementAI FluencyStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy DevelopmentProduct Lifecycle ManagementData AnalysisBudget ManagementMarket Insight Translation

Soft Skills

Strong CommunicationCollaborationFlexibilityAction DrivenCreative Problem Solving

Tools & Technologies

AI-Enabled ToolsInsight Generation ToolsContent Development Tools

Industry Keywords

PharmaceuticalCommercial StrategyHCP EngagementMedical EducationOmnichannel Approaches

About the role

Key responsibilities & impact

Serve as the global commercial strategy leader for Velsipity.
Own the end-to-end global brand strategy for Velsipity, from growth through lifecycle management.
Define positioning, differentiation, and value proposition in a competitive IBD landscape.
Lead strategic planning, including brand strategy refresh and tactical planning.
Lead strategy, design and delivery of Velsipity presence at global medical GI congresses and scientific events.
Drive global growth strategies, ensuring excellence in execution across markets.
Translate clinical data and insights into impactful commercial strategies.
Lead key global initiatives to accelerate uptake and optimise performance.
Act as the central point of integration across Medical, Clinical, Regulatory, GASP, PGS and Regional teams.
Partner closely with US and International teams to enable adoption and execution of global priorities.
Shape HCP engagement strategy, including medical education and omnichannel approaches.
Incorporate deep customer and market insights to inform strategy and execution.
Build strong collaboration with key external stakeholders and thought leaders.
Maintain accountability for global brand performance and key KPIs.
Drive data-driven decision-making and prioritisation of resources.
Ensure delivery of sustainable growth and long-term value for patients and Pfizer.
Ensure robust budget and cost management across complex and parallel projects.
Use AI-enabled tools to support patient journey synthesis, insight generation, landscape monitoring, content development, and workstream efficiency.

Requirements

What you’ll need

Bachelor's degree with at least 8 years of experience; OR a master's degree with at least 7 years of experience; OR a PhD with 5+ years of experience
Significant pharmaceutical experience with marketing, strategy, and product lifecycle experience
Ability to manage complex projects and budgets
Proven record of identifying customer needs, extracting key insights, and translating them into meaningful solutions
Willingness to challenge the status quo, with strong communication, confidence, and flexibility within a multicultural setting
Demonstrated ability to collaborate across functions and teams, and to lead by influence to effectively develop and implement strategies with internal and external stakeholders
Ability to manage strategic agencies and partners to produce solutions that tangibly impact business performance
Excellent verbal and written communication skills for a wide variety of audiences, including senior and executive leadership
Strong analytical skills; detail oriented, action driven, and creative
AI Fluency: Proficient in leveraging artificial intelligence tools and technologies to drive commercial insights, optimise decision-making, and support innovation.
Ability to travel domestically and internationally as needed

Benefits

Comp & perks

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental and vision coverage