Director, Channel Demand & Digital

Promethean

Head of Channel Demand and Digital at Promethean focused on partner-led demand generation strategies. Responsible for creating and executing integrated marketing campaigns, ensuring alignment with sales.

Posted 7/8/2026full-timeRemote • 🇬🇧 United KingdomLead💰 £84,000 - £115,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing demand generation strategies that drive pipeline growth, with a strong focus on channel marketing and integrated campaigns. Proven ability to lead high-performing teams and collaborate effectively across functions to achieve measurable results.

Highest-signal resume keywords

B2B MarketingGlobal Channel MarketingDemand GenerationMarketing MetricsLeadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand CreationCampaign LeadershipSegmentationData-Driven MarketingPipeline Growth

Soft Skills

Analytical MindsetCommunicationCross-Functional Collaboration

Tools & Technologies

SFDCHubSpot

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Integrated CampaignsRevenue-Driven ModelMulti-Segment Environments

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Designing and executing a unified, partner-led demand generation strategy that drives pipeline growth
Bringing together channel marketing, campaign leadership, and digital marketing into a single function
Owning the full lifecycle of demand creation through partners, from strategy and segmentation to execution
Act as a force multiplier across the partner ecosystem, ensuring campaigns are scalable and data-driven
Ensures tight coordination between direct and partner-led demand efforts
Leading and developing a high-performing team

Requirements

What you’ll need

10+ years in B2B marketing, with significant experience in global channel marketing and demand generation
Proven track record of driving measurable pipeline growth through partners
Experience leading integrated campaigns in complex, multi-segment environments
Strong analytical mindset with expertise in marketing metrics, attribution, and ROI
Experience working closely with Sales and Channel leadership in a revenue-driven model
Excellent leadership, communication, and cross-functional collaboration skills
Bachelor’s degree in marketing or business
Knowledge of SFDC, HubSpot or similar marketing platforms is advantageous

Benefits

Comp & perks

Private Medical Insurance
Life Assurance
Pension Program
Parental Leave Program
26 days of paid annual leave plus bank holidays
Birthday day off
Multicultural day off
Two Volunteering Days
Well-Being Programs
Reward and Recognition Program