Social Media, Influencer Marketing Manager

PwC

Social Media & Influencer Marketing Manager to lead social media strategy and internal influencer programmes. Engage audiences and build a scalable influencer framework across social channels.

Posted 7/8/2026full-timeBirmingham • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading social media strategies and influencer marketing, with a strong focus on audience engagement and performance analysis. Proven ability to manage teams and collaborate with stakeholders to drive impactful campaigns.

Highest-signal resume keywords

Social Media Strategy DevelopmentInfluencer Marketing ManagementPerformance Data AnalysisTeam LeadershipStakeholder Relationship Building

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media OperationsContent OptimizationCampaign Metrics AnalysisStrategic PlanningAudience Engagement

Soft Skills

CoachingInfluencingCollaborationRelationship Building

Industry Keywords

Thought LeadershipEmployee AdvocacySocial Media InnovationEmerging Platform Trends

About the role

Key responsibilities & impact

lead and evolve the firm's social media presence and internal influencer strategy
shape social media strategy and manage social operations
develop and deliver the firm's social media and influencer marketing strategy
manage and coach a Social Media Senior Associate
lead the internal influencer programme, identifying and nurturing thought leaders across the business
partner with Marketing, Corporate Affairs and business stakeholders to support key campaigns and activations
analyse performance data and campaign metrics to optimise content, engagement and investment
oversee social media operations, including inbound requests, workload prioritisation, governance and best practice

Requirements

What you’ll need

extensive experience leading social media strategies for a large organisation or recognised brand
successfully built or managed influencer, thought leadership or employee advocacy programmes
comfortable influencing senior stakeholders and building relationships across multiple teams
balance strategic planning with hands-on execution and operational leadership
experience managing people and developing high-performing teams
passionate about social media innovation, audience engagement and keeping pace with emerging platform trends

Benefits

Comp & perks

empowered flexibility and a working week split between office, home and client site
private medical cover and 24/7 access to a qualified virtual GP
six volunteering days a year and much more