Director, Growth Marketing

Registrar Corp

Director of Growth Marketing at Registrar Corp driving revenue strategies across multiple business lines and managing a high-performing marketing team. Focus on demand generation, optimization, and execution of marketing plans.

Posted 7/9/2026full-timeRemote • Virginia • 🇺🇸 United StatesLead💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in B2B demand generation and growth marketing, with a strong focus on driving revenue through integrated marketing strategies, SEM/PPC campaign management, and team leadership. Proven ability to optimize marketing performance using data analytics and to collaborate effectively with sales teams to enhance lead conversion and pipeline generation.

Highest-signal resume keywords

B2B Demand GenerationSEM/PPC Campaign ManagementRevenue Growth StrategyTeam LeadershipData-Driven Marketing Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing ProgramsLead Conversion OptimizationMarketing Data AnalysisPaid Media Budget ManagementConversion Rate Optimization (CRO)AI Workflow AutomationMulti-Language Marketing CampaignsGoogle AdsBing AdsLinkedIn Advertising

Soft Skills

Analytical SkillsCoaching and DevelopmentStrategic PlanningCollaborationCommunication

Tools & Technologies

Email MarketingSocial Media AdvertisingWebinarsTradeshowsLanding Page Optimization

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

Revenue TargetsLead QualityPipeline VelocityReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)

About the role

Key responsibilities & impact

Drive Revenue Growth
Work with Product Marketing to develop and execute integrated growth marketing strategies that drive qualified leads, qualified pipeline, and revenue across multiple business lines.
Prioritize marketing investments based on business impact, ROI, and corporate revenue goals.
Build annual and quarterly marketing plans with Sales, aligning marketing programs with sales priorities and revenue targets.
Improve lead quality and lead progression throughout the funnel.
Eliminate lead leakage by optimizing processes from MQL through Closed Won.
Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance.
Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media, tradeshows and events, landing page/website optimization, and conversion rate optimization (CRO).
Leverage AI for workflow automation, increased productivity, and demand generation effectiveness.
Own paid search strategy, execution, and optimization.
Continuously improve ROAS, CPA, conversion rates, pipeline, and revenue.
Coach and develop a high-performing growth marketing team.
Present performance, insights, and recommendations to executive leadership.
Foster a culture of testing, experimentation, and continuous improvement.

Requirements

What you’ll need

12-15 years of B2B demand generation or growth marketing experience.
Proven success building and executing integrated marketing programs that drive measurable pipeline and revenue.
Deep, hands-on expertise managing SEM/PPC campaigns in Google, Bing, Meta and LinkedIn.
Experience managing multi-million dollar paid media budgets with a strong focus on ROAS and CPA.
Experience with international, multi-language marketing campaign execution and effectiveness.
Strong analytical skills with experience using marketing data to optimize performance.
Demonstrated success partnering with Sales to improve pipeline generation and lead conversion.
Experience leading high-performing marketing teams and implementing cross-functional business processes.
Ability to balance strategic planning with hands-on execution.
Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

Comp & perks

Comprehensive benefits, including medical, dental, vision, mental health support, 401(k) with company match, and paid time off