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Salesforce

Manager, Brand Strategy – Management

Salesforce

Brand Strategist enhancing global Salesforce brand systems through AI tools and strategic initiatives. Collaborating with cross-functional teams to create effective brand positioning and identity.

Posted 6/2/2026full-timeChicago • Illinois, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $117,400 - $177,600 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
AI toolsdata synthesisbrand strategybrand identitybrand architecturemarket researchdata analysisbranding frameworksautomation workflowspresentation creation
Soft Skills
analytical skillscommunication skillssystems thinkingorganizational skillscollaborationproblem-solvingcreativityadaptabilityattention to detailstrategic thinking
Tools & Technologies
Salesforcebrand health trackersmarket research toolsAI workflowsdata analysis softwarepresentation softwarecollaboration toolsautomation toolsbranding softwareproject management tools
Certifications & Qualifications
BABSMBA
Industry Keywords
brand managementbrand insightsglobal tech brandM&A brand integrationbrand positioningbrand systemsbrand hubsnaming recommendationsdata-driven insightsemerging technology

About the role

Key responsibilities & impact
  • Drive AI Innovation & Enablement: Proactively build, test, and optimize brand strategy-related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
  • Build Foundational Strategy: Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
  • Build and Maintain Brand Systems: Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units.
  • Develop Brand Architecture & Naming Recommendations: Support the execution of non-product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
  • Synthesize Macro Insights: Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy-to-understand strategic reports.
  • Monitor Tech & Cultural Trends: Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.

Requirements

What you’ll need
  • 3–5+ years of experience in brand strategy, brand insights, or brand management at an agency, consultancy, or global tech brand.
  • An AI-first mindset with hands-on experience using modern AI tools to optimize your own workflows, analyze data, or build efficiency tools for a team.
  • Solid understanding of foundational brand principles, including positioning, brand architecture, and brand identity systems.
  • Strong analytical skills with the ability to interpret data from brand health trackers or market research and translate it into clear, actionable insights.
  • Excellent written and verbal communication skills, with a knack for creating compelling presentations and clear documentation.
  • A systems-thinking mindset — you like to organize information, create frameworks, and build tools that make complex processes simpler.
  • BA/BS required; MBA a plus.

Benefits

Comp & perks
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program