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Senior Lead, Field Marketing – Virtual Events
Salesforce. Own and scale the end-to-end Virtual Events and Webinar program across India and ASEAN .
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B marketingvirtual events managementwebinar program managementdemand generationaudience generation strategyagenda designcontent localisationKPI definitionpaid digital campaignsproject management
Soft Skills
influencingaccountabilityleadershipcommunicationorganizational skills
Tools & Technologies
ON24Webex EventsZoom WebinarsSalesforce Marketing CloudLinkedInprogrammatic advertising
Industry Keywords
SaaSCRMcloud technologyenterprise technologySouth AsiaASEAN
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own and scale the end-to-end Virtual Events and Webinar program across India and ASEAN
- Develop and execute a comprehensive annual virtual events and webinar calendar for South Asia
- Lead the strategy and delivery of flagship South Asia virtual summits along with cloud-specific and industry-specific webinar series
- Define audience generation strategy to ensure coverage across enterprise, mid-market, and ESMB segments
- Build and manage multi-channel promotion: email marketing, paid digital, social amplification, partner co-promotion, and SDR-led outreach
- Own end-to-end program management: agenda design, speaker curation, abstract development, content localisation, and breakout structure
- Manage content freshness and avoid repetition across the program
- Define KPIs for virtual events including registrations, attendees, and Marketing-Driven Pipeline
Requirements
What you’ll need- 12+ years of progressive B2B marketing experience
- At least 6+ years in virtual events, webinar program management, or demand generation in the enterprise technology sector
- Demonstrated experience owning large-scale virtual event programs with measurable pipeline outcomes
- Prior experience in the SaaS/CRM/cloud technology industry strongly preferred
- Deep expertise in virtual event platforms and webinar execution (ON24, Webex Events, Zoom Webinars, or similar)
- Strong command of Salesforce Marketing Cloud (or equivalent) for email campaign execution, audience segmentation, and registration management
- Experience running paid digital campaigns (LinkedIn, programmatic) to drive event registrations with measurable ROI
- Exceptional project management skills
- Ability to influence senior stakeholders and drive accountability for audience generation targets
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities