VP, Market Strategy – Ecosystem

Salesforce

Leading market strategy and ecosystem development for Tableau, driving innovation in data visibility at Salesforce.

Posted 6/23/2026full-timeSan Francisco • California, Illinois, New York, Washington • 🇺🇸 United StatesLead💰 $257,500 - $451,700 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

market strategybusiness developmentecosystem managementdata analyticsbusiness intelligencecompetitive intelligenceKPI trackingpartner ecosystem activationdata managementvisual storytelling

Soft Skills

executive presenceinfluencecoachingteam developmentcross-functional collaborationcommunicationleadershipstrategic thinkingdata-driven mindsetpassion for data

Tools & Technologies

TableauSalesforceAWSAzureGCPPower BILookerQlikSalesforce AppExchangeGartner Data & Analytics Summit

Certifications & Qualifications

MBA

Industry Keywords

enterprise softwareanalytics marketpartner ecosystemcloud marketplacedata literacyco-sellco-marketingthought leadershipcompetitive dynamicsmarket penetration

Tech Stack

Tools & technologies

AWSAzureCloudGoogle Cloud PlatformTableau

About the role

Key responsibilities & impact

Define and lead Tableau's market strategy across key verticals, customer segments, and geographies in alignment with Salesforce's broader platform vision
Build and scale the Tableau partner ecosystem — including ISVs, SIs, OEM partners, cloud marketplace alliances (AWS, Azure, GCP), and Salesforce AppExchange partners
Identify whitespace opportunities in the analytics and BI market by monitoring competitive dynamics (e.g., Power BI, Looker, Qlik) and emerging trends (AI-driven analytics, data literacy)
Drive co-sell, co-marketing, and embedded analytics motions with Salesforce and key technology partners
Represent Tableau externally as a thought leader at industry events (e.g., Tableau Conference, Dreamforce, Gartner Data & Analytics Summit) and with analysts (Gartner, Forrester)
Partner cross-functionally with Product, Sales, Marketing, and Salesforce Platform teams to build pipeline and accelerate customer adoption
Establish and track KPIs for ecosystem health, partner-sourced revenue, and market penetration
Lead, coach, and develop a high-performing team of strategy and ecosystem managers
Present strategy and results to C-suite and Salesforce executive stakeholders

Requirements

What you’ll need

12+ years of experience in market strategy, partnerships, business development, or ecosystem management in enterprise software or data/analytics
Deep knowledge of the business intelligence, analytics, or data management landscape
Proven ability to build and activate partner ecosystems that drive measurable revenue impact
Experience working within or alongside a large platform company (Salesforce experience a plus)
Strong executive presence with the ability to influence across a matrixed organization
Data-driven mindset with experience using market research and competitive intelligence to shape strategy
Passion for data, analytics, and the power of visual storytelling
MBA or equivalent preferred

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program