Senior Director, Product Marketing

Salesforce

Senior Director of Product Marketing at Salesforce leading go-to-market strategy for the Headless 360 platform powered by AI. Collaborating with cross-functional teams and building enablement programs for global sales.

Posted 7/2/2026full-timeAtlanta • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for the Headless 360 platform, with a strong focus on solution-selling methodologies and building global enablement programs. Proven ability to leverage AI tools for content creation and foster collaboration across sales and marketing teams.

Highest-signal resume keywords

GTM Strategy OwnershipSolution-Selling MethodologiesGlobal Enablement Program DevelopmentAI Tool UtilizationExecutive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGTM StrategySales EnablementCompetitive DifferentiationROI Framework DevelopmentHeadless ArchitectureAPI-First ProductsSecurity ComplianceGovernanceTrust

Soft Skills

Exceptional CommunicationStorytellingCoachingTeam DevelopmentCultural Inclusion

Tools & Technologies

AI ToolingSalesforce

Certifications & Qualifications

Bachelor's DegreeMBA or Equivalent Experience

Industry Keywords

GTM PlaysSales LeadershipEnablement ContentBuyer PersonaMarketing Organization

About the role

Key responsibilities & impact

Own the end-to-end GTM strategy for the Headless 360 platform
Define and lead quarterly by-segment and by-OU GTM plays
Develop a clear Headless 360 platform competitive differentiation and value messaging
Align Headless 360 platform GTM priorities with top global campaigns
Equip sellers and partners with the assets needed to win opportunities
Own monthly and quarterly measurement of GTM program success
Build and run global enablement programs for the entire sales organization
Develop and deliver enablement content tailored by segment, industry, and buyer persona
Partner closely with Sales leadership and establish a clear operating cadence
Champion a solution-selling motion across the Headless 360 platform GTM
Develop deal-winning narratives, discovery question guides, and ROI frameworks
Lead by example as a marketing maker—leveraging AI tooling to increase content output
Partner with executives on strategic leadership communications
Lead, coach, and develop a high-performing GTM PMM team
Foster a culture of clarity, speed, accountability, and inclusion
Serve as the connective tissue across Salesforce's GTM marketing organization

Requirements

What you’ll need

10+ years in Product Marketing, GTM Strategy, or Sales Enablement leadership roles
Demonstrated expertise in solution-selling methodologies
Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred
Strong background in security, trust, governance, and compliance
Proven track record building global enablement programs at scale
Experience leveraging AI tools and automation
Exceptional communication, storytelling, and executive presentation skills
Bachelor's degree required; MBA or equivalent experience a plus

Benefits

Comp & perks

time off programs
medical, dental, vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program