Staff Product Manager – Ads Product

Snap Inc.

Staff Product Manager leading brand advertising strategy for Snap Inc. to improve brand awareness and engagement through creative experiences across Snapchat.

Posted 6/2/2026full-timePalo Alto • California, New York, Washington • 🇺🇸 United StatesLead💰 $229,000 - $343,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

product managementbrand measurement methodologiesbrand lift studiesMMMincrementality testingattention metricsbrand advertising formatssocial media advertisingvideo advertisingAR platforms

Soft Skills

strategic thinkingcollaborationcommunicationinfluencingproblem-solvingcross-functional teamworkmarket insight analysisadvertiser relationship managementexecutionleadership

Certifications & Qualifications

BS/BA degree

Industry Keywords

consumer technologydigital advertisingmarketing technologyadvertiser-facing productsbrand advertisingemerging market needsadvertiser outcomesexecutive stakeholdersagenciesstrategic partners

About the role

Key responsibilities & impact

Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate product opportunities, and influence long-term roadmap investments.
Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

Requirements

What you’ll need

BS/BA degree or equivalent relevant experience
8+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles
Familiarity with brand measurement methodologies including brand lift studies, MMM, incrementality testing, or attention metrics
Experience with brand advertising formats across social, video, creator, or AR platforms
Proven track record of driving product strategy and execution in a cross-functional environment
Experience working directly with advertisers, agencies, or strategic partners

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success