Product Manager, Ads Format

Snap Inc.

Product Manager driving ad format development at Snap Inc. Collaborating cross-functionally to enhance advertiser experiences on Snapchat.

Posted 7/1/2026full-timeLos Angeles • California, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $173,000 - $259,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading product vision and strategy for advertising formats, with a strong focus on quantitative analysis and user experience. Proven ability to collaborate across teams to drive product development from concept to launch in a technology-driven environment.

Highest-signal resume keywords

Product Strategy DevelopmentQuantitative AnalysisA/B TestingMobile Product DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Lifecycle ManagementStatistical AnalysisUI Centric A/B TestingMachine LearningComputer Vision

Soft Skills

Project ManagementInnovative ThinkingCollaboration

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree

Industry Keywords

Advertising FormatsConsumer Facing ProductsMobile ApplicationsUser ExperienceData Science

About the role

Key responsibilities & impact

Lead the vision, strategy, development and launch of our ad formats
Identify and prioritize new ways to drive intentful interactions with ads on Snapchat
Ideate net new advertising Snapchatter experiences which delight advertisers and Snapchatters
Integrate quantitative and qualitative information into product requirements
Define and analyze metrics that inform product strategy and prioritization
Collaborate with designers, engineers, data scientists, and user researchers to understand patterns and trends and identify new opportunities for growth
Work with Engineering, Design, Data Science, Product Marketing, etc. to build, test, and ship products

Requirements

What you’ll need

Bachelor’s degree or equivalent years of practical experience
4+ years of experience building and shipping products at a technology company; or a Masters and 3+ years of relevant experience
Ability to define vision, strategy, and roadmap to develop advertising or consumer facing products for mobile
Ability to initiate and drive projects from concept to completion with minimal guidance
Ability to run and analyze UI centric A/B tests
Knowledge of product-oriented quantitative analysis, including statistical analysis
Ability to create innovative products that improve the way people live and communicate
Hands-on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution
Experience working with design teams on developing advertising formats
Understanding of machine learning or computer vision to analyze and enhance video-based content.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success