Marketing Manager

Snap Inc.

Marketing Manager driving brand initiatives and go-to-market strategies for Snap Inc. Collaborating across teams and managing campaigns for SPECS and other products.

Posted 7/2/2026full-timeLos Angeles • California, Illinois, New York • 🇺🇸 United StatesSeniorLead💰 $173,000 - $259,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading brand marketing initiatives, developing integrated go-to-market strategies, and executing compelling storytelling across various channels. Proven ability to manage budgets, collaborate with cross-functional teams, and optimize campaign performance for impactful results.

Highest-signal resume keywords

Brand MarketingIntegrated Go-To-Market PlansCampaign DevelopmentConsumer Electronics LaunchContent Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentBrand StorytellingPerformance TrackingBudget ManagementIntegrated Marketing

Soft Skills

CollaborationAttention to DetailJudgmentAccountabilityTeam Building

Tools & Technologies

Snap Inc. Products

Industry Keywords

Consumer CampaignsCultural Partnership StrategyCreator MarketingMedia PlanningContent Execution

About the role

Key responsibilities & impact

Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases
Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human
Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments
Shape content strategy and execution across owned and amplified channels
Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution
Partner with Media and Channel Marketing to develop integrated brand and performance plans
Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail
Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact
Cultivate a collaborative, inclusive, and high-trust team environment.

Requirements

What you’ll need

Bachelor’s Degree or equivalent years of experience
10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns
Experience launching hardware products and consumer electronics
Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels
Knowledge of and experience with Snap Inc. products.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success!