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Marketing Automation Specialist – Eloqua
Thomson ReutersMarketing Automation Specialist for Thomson Reuters managing email and marketing automation workflows. Collaborating to enhance customer engagement and drive lead generation through Eloqua.
ATS Keywords
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Hard Skills
EloquaMarketoSalesforceExcelDiagram SoftwareJavaScriptHTMLdigital marketingA/B testingmarketing automation
Soft Skills
project managementcollaborationcustomer engagement
Certifications & Qualifications
Eloqua certificationMarketo certification
Industry Keywords
marketing automation workflowsemail marketing performancelead acquisitionlead nurturinglead scoringlead qualification
About the role
Key responsibilities & impact- Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement.
- Own and drive Eloqua email marketing performance.
- Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates.
- Collaborate with the Marketing Automation Operations and Data teams to activate all the data available.
- Utilize strong project management skills to track and deliver critical marketing execution projects on time.
Requirements
What you’ll need- Bachelor’s degree required.
- 3-6 years of relevant experience.
- Expert proficiency in Eloqua, Marketo and Salesforce.
- Certifications preferred in both.
- Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML.
- Intermediate proficiency of digital marketing and its interdependence with marketing automation.
- Strong track record of acquiring, nurturing, scoring, qualifying and passing leads to the sales channels.
Benefits
Comp & perks- Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role).
- Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities.
- Career Development and Growth: By fostering a culture of continuous learning and skill development.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging.