Vice President – Head of Growth Marketing

TIAA

Vice President overseeing growth marketing strategies for acquiring Wealth Management clients. Developing performance-driven marketing campaigns to generate qualified leads and oversee a high-performing team.

Posted 6/11/2026full-timeDallas • Illinois, New York, Texas • 🇺🇸 United StatesLead💰 $221,000 - $309,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementMarketing AnalyticsLead GenerationDemand GenerationBudgetingStrategic PlanningAudience InsightsMarketing ChannelsValue Proposition

Soft Skills

OwnershipInfluenceRelationship ManagementPrioritization

Industry Keywords

Go-to-market plansStrategic campaignsQualified leadsMulti-faceted campaigns

About the role

Key responsibilities & impact

ownership and development of go-to-market plans
execution of strategic campaigns in partnership with Marketing and Distribution colleagues
developing the acquisition strategy and execution for Marketing to generate qualified leads
creates multi-faceted campaigns that generate high-quality leads for the sales organization

Requirements

What you’ll need

10+ Years Required
Audience Insights
Budgeting
Campaign Management
Differentiates Value Proposition
Influence
Lead and Demand Generation
Marketing Analytics
Marketing Channels
Marketing Strategic Planning
Prioritizes Effectively
Relationship Management

Benefits

Comp & perks

superior retirement program
highly competitive health, wellness and work life offerings