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TIAA

Director, Marketing Strategy

TIAA

Director of Marketing Strategy leading Wealth Marketing initiatives at TIAA. Driving client acquisition and engagement across wealth management products with a collaborative approach.

Posted 7/1/2026full-timeDallas • Illinois, New York, Texas • 🇺🇸 United StatesLead💰 $103,000 - $150,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2C and digital marketing strategies, with strong analytical and project management skills to effectively support and execute marketing initiatives. Proficient in collaborating with cross-functional teams to define client journeys and establish KPIs.

Highest-signal resume keywords
B2C MarketingDigital MarketingProject ManagementAnalytical SkillsMarketing Technology Platforms

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing StrategyAudience Strategy DevelopmentKPI DefinitionMeasurement FrameworksClient Journey Mapping
Soft Skills
CollaborationCommunication
Tools & Technologies
CRM SystemsMarketing Enablement Tools
Industry Keywords
Wealth MarketingMarketing Functional Areas

About the role

Key responsibilities & impact
  • Support and help execute the overall marketing strategy for Wealth Marketing
  • Coordinate across marketing functional areas
  • Contribute to the development of the audience strategy
  • Collaborate with marketing and business partners to define client journeys
  • Partner with marketing leaders to define departmental KPIs and measurement frameworks

Requirements

What you’ll need
  • 5+ Years Required; 7+ Years Preferred
  • Bachelor's degree in Marketing, Business, Analytics, or related field
  • Deep understanding of B2C and digital marketing
  • Strong analytical skills
  • Outstanding project management skills
  • Experience with marketing technology platforms, CRM systems, and enablement tools

Benefits

Comp & perks
  • Comprehensive Total Rewards package
  • Superior retirement program
  • Highly competitive health, wellness and work-life offerings