AVP, Product Marketing

TIAA

AVP of Product Marketing developing content strategies for Nuveen’s investment platform. Collaborating with teams to support capital raising efforts and enhance product visibility across markets.

Posted 7/17/2026full-timeFrisco • Illinois, New York, Texas • 🇺🇸 United StatesLead💰 $87,200 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing product marketing strategies within financial services, particularly in fixed income and asset management. Proven ability to create compelling marketing content and manage projects effectively while ensuring compliance with regulatory standards.

Highest-signal resume keywords

Financial Services ExperienceProduct Marketing StrategyRelationship ManagementFixed Income KnowledgeProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent DevelopmentMarket AnalysisCampaign ImplementationWriting and Editing

Soft Skills

CollaborationCommunicationStakeholder Engagement

Tools & Technologies

Microsoft OfficeAdobeWorkfrontZoomSeismicMarTechAI Workflow Tools

Industry Keywords

Asset ManagementFixed Income MarketsMunicipal BondsTax OptimizationActive ETFsUCITSCompliance

About the role

Key responsibilities & impact

Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products
Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS
Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms
Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials
In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers
Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

Requirements

What you’ll need

3+ years of financial services or asset management experience
5+ years of related financial services or asset management experience preferred
Bachelor’s Degree
Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
Proven relationship management experience
Knowledge of fixed income markets, municipal bonds, tax optimization, direct indexing strategies, active ETFs and UCITS
Demonstrated writing and editing skills with ability to simplify complex concepts
Demonstrated track record of managing multiple projects from beginning to end
Established credentials in implementing effective campaigns and communications programs
Cross border and multi-lingual experience/skills industry licensing a plus
Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools
Experience working with complex compliance and filing requirements

Benefits

Comp & perks

comprehensive Total Rewards package
highly competitive health, wellness and work life offerings
superior retirement program