Global Events Marketing Manager

Twilio

Growth Marketing Manager leading audience acquisition and marketing strategies for flagship events. Working with diverse teams to optimize engagement and drive successful campaigns.

Posted 7/17/2026full-timeRemote • California, Connecticut, New Jersey, New York, Pennsylvania, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $87,840 - $116,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing integrated event marketing strategies across multiple channels, with a strong focus on audience engagement, campaign optimization, and performance analysis. Proficient in utilizing marketing tools and data analytics to drive B2B event success and enhance lead generation.

Highest-signal resume keywords

Integrated Marketing CampaignsB2B Event MarketingMarketo ProficiencySalesforce ExperienceData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event MarketingAudience SegmentationLead CaptureConversion OptimizationROI MeasurementCampaign Performance AnalysisEmail MarketingDigital MarketingSocial Media MarketingSales Activation

Soft Skills

Excellent Communication SkillsAnalytical MindsetProject ManagementCross-Functional CollaborationBuilder Mindset

Tools & Technologies

MarketoSalesforceTableauExcel

Industry Keywords

B2B Marketing FunnelEvent-Led MarketingCustomer EventsField MarketingCampaign Marketing

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead audience acquisition and engagement strategy for priority flagship customer events, including SIGNAL, SIGNAL World Tour, and Exec Connect.
Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, partner channels, internal advocacy, and other relevant acquisition channels.
Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans in partnership with Global Events, Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Sales, Field Marketing, Developer Relations, and regional teams.
Develop clear, compelling, and on-brand event marketing copy across email journeys, web pages, registration flows, sales enablement, internal communications, promotional assets, and know-before-you-go communications.
Partner with Marketing Operations to execute campaigns in Marketo, manage audience targeting and segmentation, monitor registration pacing, and ensure campaign execution aligns with lead capture, attribution, and reporting requirements.
Use Salesforce, Tableau, Excel, and related marketing data sources to analyze campaign performance, registration trends, conversion rates, show-rate risks, audience quality, and pipeline contribution.
Build dashboards, reports, and pacing updates that provide visibility into event marketing performance and identify where optimization is needed.
Test and optimize messaging, subject lines, channel performance, audience segments, conversion paths, and engagement tactics to improve registration, attendance, and business outcomes.
Partner with Field Marketing and regional teams to localize global campaign strategies for SIGNAL World Tour, balancing consistent global messaging with regional audience needs, market dynamics, and sales priorities.
Support Exec Connect audience communications in partnership with executive stakeholders, sales teams, and event leads, serving as a marketing consultant and communications center of excellence.
Partner with Corporate Communications, Social, Press Relations, Analyst Relations, Twilio.org, Developer Community, and Advertising teams to extend event reach and ensure promotional moments are coordinated across channels.
Develop sales activation and employee advocacy programs that equip internal teams with messaging, referral tools, enablement, and promotional moments to help drive attendance from priority accounts.
Build scalable event marketing playbooks, templates, best practices, reporting models, and campaign frameworks that can be reused across flagship, regional, executive, and repeatable programs.

Requirements

What you’ll need

5+ years of experience in marketing, growth marketing, demand generation, field marketing, campaign marketing, or event marketing.
3+ years of experience supporting B2B events, customer events, field events, executive events, or event-led marketing campaigns.
Experience building integrated marketing campaigns across email, web, digital, social, paid, sales activation, field marketing, or partner channels.
Strong understanding of the B2B marketing funnel, including audience segmentation, lead capture, conversion, attribution, pipeline influence, and ROI measurement.
Experience using marketing and reporting tools such as Marketo, Salesforce, Tableau, Excel, or similar platforms to execute campaigns, analyze performance, and communicate results.
Strong Excel skills, including the ability to manipulate data, identify trends, compare performance, and build clear reporting views for stakeholders.
Excellent written and verbal communication skills, with the ability to write clear, compelling, audience-first marketing copy across channels.
Experience partnering cross-functionally with teams such as Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Social, Sales, Field Marketing, Developer Relations, or regional teams.
Strong analytical mindset with the ability to measure performance, identify gaps, test new approaches, and optimize campaigns based on data.
Ability to manage multiple workstreams, deadlines, stakeholders, and campaign dependencies in a fast-paced, matrixed environment.
Builder mindset with the ability to create playbooks, templates, best practices, and repeatable campaign processes.

Benefits

Comp & perks

health care insurance
401(k) retirement account
paid sick time
paid personal time off
paid parental leave