Marketing Specialist

University of Wisconsin-Madison

Marketing Specialist managing marketing efforts for UW Connects programs and statewide outreach at the University of Wisconsin-Madison. Overseeing marketing interns and developing communications strategies for diverse outreach initiatives.

Posted 6/25/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesJuniorMid-Level💰 $48,107 - $56,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

marketingcommunicationsdigital mediacontent creationwritingeditingdata analysisproject managementbrandingvisual asset production

Soft Skills

organizational skillsattention to detailteam managementcommunication skillscontent planningschedulingaudience growth

Tools & Technologies

email automation systemssocial media management softwaremarketing automation systems

Industry Keywords

strategic marketing plansmarketing materialsdata collectiondigital assetssocial media channels

About the role

Key responsibilities & impact

Hire, train and manage marketing interns (15%)
Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques (40%)
Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities (10%)
Develops, implements, and maintains strategic marketing plans based on research and established strategies (5%)
Oversee equipment maintenance, order program supplies, and office supply purchasing recommendations (5%)
Develop and maintain systems and workflows to support marketing, communication and data collection (25%)

Requirements

What you’ll need

2+ years of experience in marketing, communications, digital media, or a related field.
Demonstrated experience managing social media channels for an organization, including content planning, scheduling, analytics, and audience growth.
Proven professional content creation skills, including writing, editing, and producing digital assets (graphics, short videos, newsletters, press releases, announcements, reports, email content, web copy).
Experience with marketing software systems such as email automation systems, social media management software, marketing automation systems, etc.
Proven ability to manage multiple projects simultaneously, with strong organizational systems and attention to detail.
Experience producing or supporting branded materials, including templates, style guides, and visual assets.

Benefits

Comp & perks

generous paid time off
competitively priced health/dental/vision/life insurance
tax-advantaged savings accounts
participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund