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Vanguard

Lead Analyst – Self Directed Marketing Analytics

Vanguard

Lead Analyst in Self-Directed Marketing Analytics at Vanguard delivering data-driven insights for growth in Personal Wealth Marketing.

Posted 5/21/2026full-timeMalvern • North Carolina, Pennsylvania • 🇺🇸 United StatesSeniorWebsite

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Hard Skills
data analysisregression analysisexperimentationdata integrationdata visualizationdashboard creationreportingadvanced analyticsstructured data analysisunstructured data analysis
Soft Skills
stakeholder collaborationproject leadershipanalytical thinkingproactive problem solvingcommunicationpresentation skillsbusiness acumenteam collaborationorganizational skillsinsight generation
Industry Keywords
business objectivesanalytical needscampaign dataanalytic insightsrecurring processesMarketingCXDEngineeringFinancedata-driven decision making

About the role

Key responsibilities & impact
  • Partner with stakeholders to understand business objectives and analytical needs
  • Translate business requirements into structured analytical approaches and lead projects through completion
  • Proactively identify opportunities where analytics can improve business outcomes
  • Acquire, integrate, and analyze structured and unstructured data
  • Perform advanced analysis of historical and campaign data
  • Drive analytic insights through regression, experimentation and other advanced analytics techniques
  • Create clear, actionable visualizations and presentations
  • Own and maintain recurring dashboards, reports, and analytic processes
  • Collaborate with Marketing, CXD, Engineering, and Finance partners

Requirements

What you’ll need
  • Minimum of five years related work experience
  • Undergraduate degree or equivalent combination of training and experience
  • Graduate degree preferred

Benefits

Comp & perks
  • Best practices and continuous improvement in analytics tools and methodologies
  • Professional development opportunities