Senior Analytics Lead, Digital & Web

Vanguard

Analytics Lead driving digital engagement insights and optimizations at Vanguard. Collaborating with stakeholders to enhance digital experiences through data-driven analytics and industry trends.

Posted 6/29/2026full-timeMalvern • North Carolina, Pennsylvania • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in digital and web analytics, with a strong focus on data-driven decision-making and storytelling. Proficient in leveraging analytics tools and methodologies to optimize digital experiences and drive business outcomes.

Highest-signal resume keywords

Digital And Web AnalyticsAdobe AnalyticsSQL ProficiencyExperimentation Design And AnalysisData Visualization With Tableau

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web AnalyticsUser Journey AnalysisCustomer SegmentationAdvanced AnalyticsData Quality Verification

Soft Skills

Excellent CommunicationStorytelling SkillsStakeholder InfluenceIndependent WorkPrioritization

Tools & Technologies

TableauSQLPythonAWSRedshift

Industry Keywords

Digital ExperienceFinancial ServicesData-Driven InsightsA/B TestingMultivariate Testing

Tech Stack

Tools & technologies

Amazon RedshiftAWSPythonSQLTableau

About the role

Key responsibilities & impact

Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges.
Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes.
Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation.
Serve as the analytics expert on cross-functional teams for strategic digital initiatives.
Own and manage recurring analytical requests and reporting processes, ensuring high-quality, timely delivery.
Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion.
Analyze end-to-end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations.
Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms.
Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management.
Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results.
Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling.
Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services.

Requirements

What you’ll need

Minimum of eight years of relevant work experience in digital and web analytics
Undergraduate degree or equivalent combination of training and experience
In-depth knowledge of web analytics, with specific experience in Adobe Analytics
Strong technical skills including proficiency in SQL and Tableau; experience in Python, AWS and Redshift preferred
Experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data-driven testing
Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics
Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data-driven insights
Ability to work independently, manage multiple priorities, and own internal stakeholder relationships
Financial services experience is a plus.

Benefits

Comp & perks

Flexible working model
Professional development opportunities