Senior Manager, Integrated Marketing

Wealthsimple

Senior Manager leading integrated marketing campaigns at Wealthsimple, focusing on consumer experience and multi-channel engagement. Collaborating across teams to drive campaign strategy and measurement.

Posted 6/29/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in designing consumer journeys and leading integrated marketing campaigns across multiple channels, with a strong focus on measurement and optimization. Proven ability to translate insights into creative direction and communicate effectively at an executive level.

Highest-signal resume keywords

Integrated Campaign MarketingConsumer Journey DesignBrief-Writing SkillsMulti-Channel Program LeadershipMeasurement Framework Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyMedia StrategyChannel Mix OptimizationPerformance TrackingGTM Strategy

Soft Skills

Communication ExcellenceAgilityAdaptability

Industry Keywords

Consumer ExperienceProduct MarketingBrand GrowthCreative DirectionExecutive Communication

About the role

Key responsibilities & impact

Design the consumer journey and own the end-to-end consumer experience for priority campaigns
Lead integrated campaigns across paid, owned, and earned channels
Write briefs translating positioning, product priorities, and customer insight into creative direction
Own media strategy including channel mix, targeting, and investment rationale
Define measurement frameworks, track performance, and optimize future campaigns
Partner closely with Product, Product Marketing, Brand, Growth, and Channel teams

Requirements

What you’ll need

7+ years in integrated or campaign marketing spanning product GTM, brand, and growth
Significant experience leading large, complex, multi-channel programs
Consumer-experience obsession and ability to design coherent customer journeys
Craft brief-writing translating positioning and insight into clear creative direction
Proficient in planning and executing across all marketing channels
Communication excellence at an executive level
Agility & adaptability in a fast-paced environment
Bonus: track record of leading breakthrough campaigns

Benefits

Comp & perks

Top-tier health benefits and life insurance
Long-term group savings with employer match, through Wealthsimple for Business
20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
90 days away: work outside Canada for up to 90 days per year
Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
Hybrid team with over 1,500 employees across North America