Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

Wells Fargo

Senior Lead Marketing Consultant at Wells Fargo developing B2B marketing strategies for Merchant Services. This role involves creating integrated marketing programs and collaborating with cross-functional teams.

Posted 6/11/2026full-timeIrving • Arizona, Minnesota, North Carolina, Texas • 🇺🇸 United StatesSenior💰 $139,000 - $217,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital marketingB2B product marketingproduct strategyproduct management lifecyclemarketing strategiescontent marketingdata analysismarketing collateralproject managementcompliance regulations

Soft Skills

interpersonal skillscommunication skillsattention to detailorganizational skillsproblem solvingrisk mindsetcollaborationstrategic thinkingrelationship buildingcreativity

Tools & Technologies

Microsoft Officedigital platformssocial mediamobile marketingmarketing analytics toolsCRM systemscontent management systemsemail marketing softwareproject management softwaredata visualization tools

Industry Keywords

financial servicespaymentsMerchant Servicesgo-to-market strategiescustomer journeycompetitive landscapelegal complianceprivacy regulationsenterprise marketingcustomer relationships

About the role

Key responsibilities & impact

Design and deliver integrated go-to-market strategies with a heavy focus on content and digital marketing for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment
Create Merchant Services CB/CIB marketing collateral across the customer journey and collaborate with partners
Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships
Lead work across functional teams and creative agencies to achieve marketing objectives
Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction
Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing

Requirements

What you’ll need

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience
Experience crafting enterprise B2B product marketing strategies within the financial services, payments, or technology sectors
Superior knowledge of financial services value stories
Strong interpersonal skills with the ability to build productive business relationships
Outstanding verbal and written communication skills
Well-developed grasp of product strategy, or product management lifecycle
Impeccable attention to detail
Experience with product strategy and a solid understanding of the product management lifecycle
Highly organized with strong project management skills
Problem solver with demonstrated experience in analyzing complex issues
Strong risk mindset with proven ability to develop compelling marketing messages
Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement