Paid Digital Acquisitions Director – Branded Credit Cards

Wells Fargo

Leading Paid Digital Acquisitions as a Product Management Director at Wells Fargo. Driving growth across paid digital marketing channels for the Branded Credit Card business.

Posted 7/7/2026full-timeWilmington • North Carolina, Texas • 🇺🇸 United StatesLead💰 $185,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading digital acquisition strategies and managing high-performing teams within the credit card and consumer lending sectors. Proficient in leveraging data analytics for performance optimization and strategic decision-making.

Highest-signal resume keywords

Digital Acquisition StrategyCredit Card Lending ExperienceData Analytics ExpertiseTeam Leadership and DevelopmentP&L Accountability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance OptimizationCustomer Acquisition JourneysConversion OptimizationData-Driven InsightsStrategic ThinkingProblem-SolvingDecision-MakingProduct Launch ManagementCredit Risk AnalysisAI-Enabled Product Capabilities

Soft Skills

Exceptional CommunicationCollaborationMentoringInfluencing StakeholdersFostering Innovation

Industry Keywords

Consumer LendingCredit Card IssuersMarketing Data AnalysisCross-Functional CollaborationAgency Relationship Management

About the role

Key responsibilities & impact

Define and execute the strategy, vision, and roadmap for paid digital acquisition channels
Lead development of customer-led acquisition journeys across paid digital channels
Own performance across primary paid channels (e.g., search, social, programmatic, affiliates)
Own and manage third-party agency relationships and contracts
Drive in-channel offer strategy and creative testing
Lead digital conversion optimization efforts, including landing experiences
Develop and evaluate paid channel investment scenarios
Partner with broader marketing teams to support mid-funnel awareness strategies
Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities
Collaborate with cross-functional teams to ensure alignment with risk frameworks
Influence senior stakeholders through clear, data-driven insights
Lead and develop a high-performing, growing team
Set priorities, allocate resources, and ensure delivery against strategic objectives
Foster a culture of innovation, accountability, and continuous optimization
Build strong partnerships across Marketing, Analytics, Credit, and Product
Build frameworks for complex decision making

Requirements

What you’ll need

10+ years of Product Management or leadership experience
4+ years of management or leadership experience
Extensive credit card and consumer lending experience, preferably with multiple leading credit card issuers
Previous General Manager experience with P&L accountability within credit card businesses
Prior experience in credit card lending roles spanning multiple aspects of lending and credit risk
Prior experience in roles leading launches or implementation of new products or capabilities
Prior experience in data science or analytics roles involving projects with data infrastructure
Deep experience developing and executing full-funnel acquisition strategies
Exceptional analytical skills and expertise in credit, product, and marketing data analysis
Exceptional strategic and conceptual thinking skills
Outstanding problem-solving and decision-making skills
A demonstrated focus on leading, coaching, mentoring and guiding team member development
Exposure to AI-enabled product capabilities and tools
Exceptional communication and presentation skills
Demonstrated ability to influence, collaborate, and build partnerships across all organizational levels

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement