Lead Communications Specialist – Branch Banking

Wells Fargo

Lead Communications Consultant developing strategic communication strategies for National Branch Network. Responsible for connecting leadership priorities with frontline actions across various teams

Posted 7/10/2026full-timeCharlotte • Arizona, Minnesota, North Carolina, Texas • 🇺🇸 United StatesSenior💰 $100,000 - $179,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated communication strategies tailored for the financial services industry, with a focus on enhancing audience engagement and supporting business initiatives. Proficient in creating diverse communication materials and leveraging emerging technologies to drive innovation and effectiveness.

Highest-signal resume keywords

Public Relations ExperienceCorporate Communications ExperienceCommunication Strategy DevelopmentFinancial Services Industry KnowledgeContent Creation for Large Workforces

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Communication StrategiesExecutive CommunicationsContent DevelopmentChange Management CommunicationChannel Management Strategies

Soft Skills

Strategic CounselStakeholder EngagementPartnership BuildingAudience Engagement

Tools & Technologies

AI TechnologiesCommunication Platforms

Industry Keywords

Branch BankingRetail BankingPublic RelationsMedia RelationsCorporate Communications

About the role

Key responsibilities & impact

Serve as a trusted advisor to senior leaders, providing strategic communications counsel that supports business priorities and organizational goals.
Develop and execute integrated communication strategies and plans that connect business initiatives, operational priorities, and change programs into cohesive and compelling narratives.
Create executive communications, frontline messaging, presentations, talking points, video and podcast scripts, and leadership materials tailored to branch audiences.
Partner closely with readiness, training, operations, risk, compliance, and business stakeholders to ensure communications support successful adoption and execution of business initiatives.
Translate complex information into simple, clear, and actionable content that helps leaders and employees understand what is changing, why it matters, and what actions are required.
Drive channel management strategies that align messaging across multiple communication platforms and experiences.
Proactively identify opportunities to improve communication effectiveness and recommend solutions that enhance audience engagement and business outcomes.
Foster strong partnerships across a highly matrixed organization, incorporating feedback and balancing diverse stakeholder perspectives to deliver the best outcomes.
Leverage AI and emerging technologies to improve productivity, accelerate content development, strengthen insights, and drive communication innovation.

Requirements

What you’ll need

5+ years of Public Relations, Media Relations or Corporate Communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of communications experience supporting the financial services industry, with a focus on branch banking, retail banking, or other customer facing-frontline employee teams.
Experience developing communication strategies and content for large, geographically dispersed workforces.

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement