Senior Ads Product Marketing Manager

Zigsaw

Sr. Product Marketing Manager leading go-to-market strategy for SMB advertisers at Pinterest.

Posted 7/10/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $123,684 - $254,644 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, leveraging deep understanding of SMBs and advertiser needs to drive product marketing initiatives. Strong ability to lead cross-functional teams and communicate complex concepts effectively to diverse stakeholders.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentCross-Functional Team LeadershipMarket Analysis and Competitive InsightsSMB Advertising ExpertiseStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket AnalysisOpportunity SizingGTM Strategy ExecutionData AnalysisSegmentationOptimization

Soft Skills

CommunicationCollaborationProblem-SolvingAdaptability

Tools & Technologies

Ads ManagerBulk EditorMerchant ToolsAPI-Based Workflows

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

Advertiser NeedsMedia StrategiesProduct DevelopmentMarketing Strategies

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape
Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development
Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively
Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies
Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience
6+ years of experience in product marketing, ads marketing or a related field
Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization
Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows
Experience developing and executing go-to-market strategies across multiple stakeholder groups
Experience leading cross-functional workstreams independently, with comfort navigating ambiguity
Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners
A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies.

Benefits

Comp & perks

Information regarding the culture at Pinterest and benefits available for this position can be found here.