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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
product marketing strategyproduct value propositionsmarket opportunities evaluationdemand generationportfolio strategymarket expansionsales strategyproduct managementbusiness developmentstrategic planning
Soft Skills
strategic thinkingtalent developmentcoaching capabilityorganizational navigationcommunicationleadershipteam buildingperformance managementanalytical thinkingproblem-solving
Certifications & Qualifications
Bachelor's degreeMBA
Industry Keywords
market intelligenceproduct linesprofitable growthdemand ordersgo-to-market strategycomplex organizational matricesfront-end market requirementsback-end operational constraintsbilingual (English and Mandarin Chinese)
About the role
Key responsibilities & impact- Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy
- Defining and communicating product value propositions and product positioning
- Focusing on achievement of the target set for metrics like total demand orders
- Evaluating market opportunities
- Ensuring balanced growth for all product lines
- Creating product demand by promoting technical aspects
- Builds an effective, capable, and high-performing organization
- Develops talent and reviews effectiveness
Requirements
What you’ll need- Bachelor's degree or above in Engineering, Marketing, Business Administration, or related field
- MBA or equivalent advanced business qualification preferred
- Minimum 15+ years of professional experience in marketing, sales strategy, product management, or business development
- Proven track record in driving profitable growth and market expansion
- Strong strategic thinking and planning capability as critical competency
- Deep market intelligence capabilities
- Portfolio strategy expertise in managing multiple product lines
- Exceptional ability to navigate complex organizational matrices
- Proven track record in bridging front-end market requirements with back-end operational constraints
- Talent development and coaching capability with demonstrated success
- Bilingual capability in English and Mandarin Chinese (fluent, professional level)
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities